Samarkand Group plc (SMK) Samarkand Group plc : Proposed Open Offer 05-Sep-2022 / 10:28 GMT/BST Dissemination of a Regulatory Announcement, transmitted by EQS Group. The issuer is solely responsible for the content of this announcement.

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THE INFORMATION CONTAINED IN THIS ANNOUNCEMENT IS INSIDE INFORMATION FOR

THE PURPOSES OF ARTICLE 7 OF REGULATION 596/2014

THIS ANNOUNCEMENT AND THE INFORMATION CONTAINED IN IT IS RESTRICTED AND IT

IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY

OR INDIRECTLY, IN OR INTO THE UNITED STATES, CANADA, JAPAN, THE REPUBLIC OF

SOUTH AFRICA OR AUSTRALIA OR ANY OTHER STATE OR JURISDICTION IN WHICH SUCH

RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL

5 September 2022

Samarkand Group plc

("Samarkand", the "Company" or together with its subsidiaries the "Group")

Proposed Open Offer of up to 5,476,058 New Ordinary Shares at 55 pence per share

Samarkand Group plc (AQSE:SMK), the cross-border eCommerce technology, services and consumer brand group, is pleased to announce its intention to raise up to GBP3.0 million (before expenses) pursuant to the launch of an Open Offer of New Ordinary Shares to all Qualifying Shareholders. This will provide Qualifying Shareholders with an opportunity to subscribe for an aggregate of 5,476,058 Open Offer Shares, on the basis of 1 Open Offer Share for every 10 Existing Ordinary Shares held on 2 September 2022, the Record Date, at 55 pence per Ordinary Share (the "Issue Price"). The Issue Price of 55 pence represents a discount of 12 per cent. to the closing middle market price of 62.5 pence per Ordinary Share on 2 September 2022, the last practicable date prior to the announcement of the Open Offer.

The Company's strategic shareholder, Global Smollan Holdings, has confirmed to the Company that it intends to take up in full its basic Open Offer Entitlement of 808,753 New Ordinary Shares at the Issue Price totalling a sum of approximately GBP444,814 and apply for an additional GBP755,186 under the Excess Open Offer Facility. This confirms their intention to subscribe for approximately GBP1.2m in New Ordinary Shares. However, no assurance can be given that any application made by Global Smollan Holdings under the Excess Open Offer Facility will be met in full or at all if other Qualifying Shareholders take-up their respective Open Offer Entitlements in full and/or make applications under the Excess Open Offer Facility.

In addition, the three Executive Directors of the Company have confirmed to the Company that they each intend to take up their respective basic entitlements up to an aggregate amount of approximately GBP300,000. Further details on this are below.

Qualifying Shareholders subscribing for their full entitlement under the Open Offer may also request additional New Ordinary Shares through the Excess Application Facility. Any allotment of New Ordinary Shares pursuant to the Excess Application Facility will be at the sole discretion of the Board. In the event that the Open Offer is not fully subscribed, it is intended that the Board will reserve the right to request the Company's broker, VSA Capital, to use reasonable endeavours to place the excess shares available under the Open Offer with interested parties, at not less than the Issue Price, in order to raise up to the maximum proceeds under the Open Offer.

The Open Offer Shares will represent approximately 9.1 per cent. of the Company's issued ordinary share capital immediately following their Admission (assuming Open Offer Shares are taken-up in full or the Placing Option is taken-up in full).

The terms and conditions of the Open Offer, including the Excess Application Facility, will be set out in the circular to Shareholders. The circular to Shareholders will set out the reasons for the Open Offer and provide further information on the Open Offer. It is expected that the circular to Shareholders will be posted on or around 5 September 2022 and will also be available at this time on the Group's website, www.samarkand.global. Terms used in this announcement have the same meanings as set out in the Open Offer circular unless otherwise defined herein.

Reasons for the Open Offer and Use of Proceeds

The Company intends to deploy funds raised in the Open Offer to promote existing strategic priorities; to scale its eCommerce technology and services and accelerate growth in our owned brands.

This announcement and other information about the Company and our recent activities, including our regulatory announcement, investor presentations and financial reports, are available at the Company's website, www.samarkand.global.

The Open Offer provides an opportunity for all Qualifying Shareholders to participate in the fundraising by subscribing for Open Offer Shares pro rata to their current holding of Ordinary Shares.

The proceeds raised as part of the commitment by Global Smollan Holdings and the Executive Directors to apply for a total of approx. GBP1.5m will provide the Company with funds to progress the Company's current strategy and current working capital which will ensure greater financial flexibility.

Current Trading and Outlook

On 5 September 2022, the Group published its annual accounts which provides a snapshot of the Company's financial position.

The current market environment is the most challenging the Group has experienced since its incorporation in 2016. The Group has had to navigate unprecedented external market forces, in particular the zero tolerance approach to COVID in mainland China, which has generated a high degree of disruption in the operations across the Group.

Despite these disruptions, the underlying trends on which the Group was founded endure - Chinese consumers' appetite for international brands and international merchants' desire to make their brands available to Chinese consumers. The eCommerce sector in which the Group operates remains vibrant globally and China is the world's largest eCommerce market, accounting for 50% of all eCommerce sales in the world and an even bigger share of the growth.[1]

Last year, the Group acquired Zita West and Napiers, both of which have performed strongly since their acquisition and the Group is excited about their future potential. The Group's portfolio of premium health and wellness brands, including Probio7, is well positioned to take advantage popular consumer trends such as digestive health, fertility and natural herbal products. Furthermore, as UK focused brands they are less dependent on the Chinese market for future growth.

The Group is fortunate to work with a range of premium, independent beauty, health and wellness brands as their China partner, enabling their growth and development in the Chinese market. Strengthening the Group's expertise in new and emerging eCommerce channels such as Douyin (TikTok in China) has given the Group the opportunity to further develop its clients' brands in the fast-moving China eCommerce market.

The Group's China Checkout solution gained traction in the year in the form of partnerships with large enterprise and SME merchants and logistics providers such as FedEx and its shareholder SF Express. Enabling international merchants to make China part of their DTC strategy is a significant opportunity for the Group and the Board sees strong growth potential as many brands prioritise their DTC strategies.

The year ahead holds many exciting opportunities for the Group linked to the continued growth of eCommerce, the increasing importance of the direct-to-consumer business model as well as the positive trends driving the health, wellness and beauty sectors.

The past year has prepared the Group to navigate accordingly to the unexpected and the Group has demonstrated resilience, agility and flexibility in the face of a challenging environment and is well placed to continue to make progress.

Directors' proposed participation in the Open Offer

The Executive Directors have confirmed to the Company that they intend to take up their basic Open Offer Entitlements totalling 545,454 New Ordinary Shares at the Issue Price in the following proportions:

Director        Amount (GBP) Open Offer Shares 
David Hampstead 99,999.90  181,818 
Simon Smiley    99,999.90  181,818 
Philip Smiley   99,999.90  181,818 

Expected Timetable of Events

                                                                                                    2022 
Record Date and time for entitlements under the Open Offer                                          5.00 p.m. on 2 
                                                                                                    September 
 
Announcement of the Open Offer                                                                       5 September 
 
Posting of this Document, and to Qualifying Non-CREST Shareholders only, the Application Form       5 September 
 
Existing Ordinary Shares marked 'ex' by AQSE                                                        8.00 a.m. on 6 
                                                                                                    September 
 
Open Offer Entitlements and Excess CREST Open Offer Entitlements credited to stock accounts in      as soon as 
CREST of Qualifying CREST Shareholders                                                              practicable on 7 
                                                                                                    September 
 
Recommended latest time for requesting withdrawal of CREST Open Offer Entitlements from CREST       4.30 p.m. on 14 
                                                                                                    September 
 
Recommended latest time for depositing CREST Open Offer Entitlements into CREST                     3.00 p.m. on 16 
 
Latest time and date for splitting of Application Forms (to satisfy bona fide market claims only)   3.00 p.m. on 16 

(MORE TO FOLLOW) Dow Jones Newswires

September 05, 2022 05:29 ET (09:29 GMT)

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