AUBURN HILLS, Mich.,
Sept. 16,
2024 /PRNewswire/ --
- Campaign is shout-out to all the drivers and riders who see
Jeep® as the only way to enjoy open-air adventure and unchecked
freedom, leaving any fear of FOMO in the rear-view mirror
- Spot sees return of "There's Only One" tagline, first used 30
years ago
- Thirty-second and sixty-second video versions of "You Already
Know" celebrate the brand's iconic off-road chops and its permanent
place in pop culture
- Thirty-second "There's Only One" to run across broadcast,
social and digital media channels
- Sixty-second version to run on Jeep brand's social and digital
channels
- Multicultural versions (Black and Hispanic) of "There's Only
One" to run across select markets in upcoming weeks
- "There's Only One" will first make its mark in the U.S., with
opportunity for global extensions fueling the campaign
Jeep® brand today launched its new 360-degree marketing and
advertising campaign, "There's Only One," celebrating the brand's
iconic SUVs. The months-long, multi-tiered multimedia campaign will
run across television, social and digital channels, and high
profile out-of-home elements, with thirty- and sixty-second videos,
including Black and Hispanic market versions to launch in the
coming weeks. "There's Only One" will first make its mark in the
U.S., with opportunity for global extensions fueling the
campaign.
"As the Jeep brand begins down the new path of its multi-energy
platforms, this campaign is meant to command the new road ahead
while also paying homage to the brand's 'there's only one' legacy,"
said Raj Register, Chief Marketing Officer of North America, Stellantis. "Anyone who has
ever been behind the wheel or experienced riding in a Jeep vehicle
understands the 'no compromises' attitude that steers our iconic
off-road brand into one-of-a-kind adventures. Adventures that often
turn into life-long memories and an unwavering connection to the
brand."
"There's Only One" also captures the pop culture moments, big
(dinosaurs!), little (rubber ducks!), legendary icons (Marilyn Monroe) and everything in-between (hello
"Jeep Wave"), that have come to define the brand over its 80+ year
history, one steeped in its military roots and off-road adventure.
The campaign shines its spotlight on the brand's entire SUV
portfolio, including the Jeep Wrangler, Jeep Grand Cherokee, Jeep
Wagoneer, Jeep Gladiator, and Jeep Compass.
"'There's Only One' you – with your unique personality and
spirit – and 'There's Only One' Jeep 4x4 that can personify each of
us. Now, on the 30th anniversary of the iconic 1990's brand
campaign 'There's Only One', we're bringing it back bigger
and better than ever, to celebrate the originality and freedom of
the Jeep brand and all those who make it their own."
The marketing and advertising campaign will run across broadcast
and cable, including NFL and college football. Additional cut-down
videos focusing on specific Jeep brand nameplates will run across
the Jeep brand's social channels. The Jeep brand campaign was
created in partnership with Chicago-based Highdive.
For more information on the Jeep brand, go
to www.Jeep.com.
Jeep Brand
Built on more than 80 years of legendary heritage, Jeep® is the
authentic SUV brand that delivers legendary off-road capability,
interior refinement, high-tech features and versatility to people
who seek extraordinary journeys. The Jeep brand delivers an open
invitation to live life to the fullest by offering a broad
portfolio of vehicles that continues to provide owners with a sense
of safety and security to handle any journey with confidence. Jeep
Wave, a premium owner loyalty and customer care program that is
available to the entire Jeep 4x4 lineup, is filled with benefits
and exclusive perks to deliver Jeep brand owners the utmost care
and dedicated 24/7 support. The legendary Jeep brand's off-road
capability is enhanced by a global electrification initiative that
is transforming 4xe into the new 4x4. All Jeep brand vehicles in
North America will offer an
electrified variant by 2025.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or
https://www.youtube.com/StellantisNA
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SOURCE Stellantis