JDE Peet's successfully completes the acquisition of Maratá's coffee & tea business in Brazil
05 Gennaio 2024 - 8:00AM
JDE Peet's successfully completes the acquisition of Maratá's
coffee & tea business in Brazil
PRESS RELEASEAmsterdam, 5 January 2024
JDE Peet’s (EURONEXT: JDEP), the world’s leading pure-play
coffee and tea company by revenue, today announced that it has
successfully completed the acquisition of the Brazilian coffee
& tea business from JAV Group for an undisclosed amount in
cash, which was first announced on 24 July 2023.
Maratá’s coffee & tea business is predominantly present in
the northern part of Brazil through its longstanding and well-known
brands Café Maratá and Chá Maratá. The acquisition complements JDE
Peet's’ existing portfolio of brands predominantly sold in the
southern regions of Brazil, and increases the company’s scale and
national coverage in Brazil, a market which offers compelling
prospects for both volume and value growth. As a result, the
acquisition offers long-term value creation potential through
attractive revenue and cost synergies.
Fabien Simon, CEO of JDE Peet’s, commented: “We are delighted to
welcome Maratá’s coffee & tea organisation to JDE Peet’s.
Maratá’s portfolio and geographical presence are highly
complementary to our existing franchise in Brazil. Together, we
will serve more cups across a full range of price points and
product offerings while expanding our regional presence in Brazil,
one of the world’s largest coffee markets.”
José Augusto Vieira, founder of JAV Group, added: “I am very
proud of the strong and successful coffee & tea platform we
have built, and I am very pleased that by joining JDE Peet’s, the
world’s leading pure-play coffee & tea company, we have secured
the long-term development and success of this great
business.”
Market Abuse RegulationThis press release
contains information within the meaning of Article 7(1) of the EU
Market Abuse Regulation.
# #
# EnquiriesMediaWill
Hummel+31 6 39 17 72 80Media@JDEPeets.comInvestors &
AnalystsRobin Jansen+31 6 159 44
569IR@JDEPeets.comAbout JOSÉ AUGUSTO VIEIRA (JAV)
GroupJAV Group, conducted by the Vieira Family and with
more than 50 years of existence in the Brazilian market, comprises
a conglomerate of companies operating in the most varied market
segments, such as food, agribusiness, packaging and exports.
About JDE Peet’s
JDE Peet’s is the world's leading pure-play coffee
and tea company, serving approximately 4,200 cups of coffee or tea
per second. JDE Peet's unleashes the possibilities of coffee and
tea in more than 100 markets, with a portfolio of over 50 brands
including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts,
OldTown, Super, Pickwick and Moccona. In 2022, JDE Peet’s generated
total sales of EUR 8.2 billion and employed a global workforce of
more than 20,000 employees. Read more about our journey towards a
coffee and tea for every cup at www.jdepeets.com.
- jde-peets-successfully-completes-marata-acquisition
Grafico Azioni JDE Peets NV (EU:JDEP)
Storico
Da Ott 2024 a Nov 2024
Grafico Azioni JDE Peets NV (EU:JDEP)
Storico
Da Nov 2023 a Nov 2024
