MOSCOW, March 15, 2017 /PRNewswire/ --
According to research by J'son & Partners
Consulting, VK is Russia's leading
messenger, topping the rating of most popular messengers in
Russia ahead of WhatsApp, Skype
and Viber.
(Logo:
http://mma.prnewswire.com/media/478582/Mail_Ru_Group_VK_Logo.jpg
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(Logo:
http://mma.prnewswire.com/media/478583/Mail_Ru_Group_Logo.jpg
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The report on the Russian messaging market released by J'son
& Partners Consulting demonstrates that VK, developed by
Mail.Ru Group, is not only the most popular social network in
Russia, but also is the leading
mobile messenger on the Russian market (based on J'son &
Partners Consulting study on Perspectives of Russian and
International Mobile Messages Market up to 2020, March 2017).
As previously reported by Mail.Ru Group, at the end of 2016,
the daily audience of VK messenger for mobile and desktop
reached 82 million monthly active users, while the total number of
VK users hit the record of 95 million monthly active users.
Previously VK was the most popular mobile messaging and social
networking app in Russia in the
survey commissioned by Deloitte (online survey by Ipsos Mori,
summer 2016, 2000 participants aged 18 to 60).
"We are really excited by the performance of VK messenger,
and the fact that it beat out such global competitors as WhatsApp,
Skype, and Viber. This impressive growth has been achieved by
constantly improving the product, and we believe that continued
focus on enhancing VK will allow Mail.Ru
Group further expand the audience and increase
engagement," says Dmitry
Sergeev, Deputy CEO (Russia) of Mail.Ru Group.
Mail.Ru Group, international brand My.com (LSE:MAIL,
listed since November 5, 2010) is the
largest internet business in Russia, based on mobile daily audience (TNS
Mobile Index, population aged 12-64 in the cities 700 000+,
January 2017, Russia).
In line with the communitainment (communication plus
entertainment) strategy, the company is developing an integrated
communications and entertainment platform. The company owns
Russia's leading email service and
one of Russia's largest internet
portals Mail.Ru. The company operates three of the major Russian
language social networks, VKontakte (VK), Odnoklassniki (OK) and
Moi Mir (My
World), and Russia's
largest online games, including Warface, Armored Warfare, Skyforge
and Perfect World. The сompany's portfolio also includes a leading
OpenStreetMap-based offline mobile maps and navigation service
MAPS.ME, and two instant messaging services popular in Russia and CIS: Agent Mail.Ru and ICQ.
The company owns 100% of mobile games developer Pixonic, and
100% of Delivery Club, the number one food delivery company in
Russia.