TIDMATL 
 
Atlantic Global Plc 
                       (?Atlantic Global? or ?the Group?) 
 
                                 Trading Update 
 
Atlantic  Global Plc (AIM: ATL), the  specialist provider of integrated business 
and  resource management software applications, today announces a trading update 
prior  to the announcement of its full  year results for the twelve months ended 
31 December 2009. 
 
Trading Results 
The Group expects to report an improved second half year performance compared to 
the  first half  year, although  turnover for  the twelve  months to 31 December 
2009 is  expected to be lower than for the  same period last year.   This is as a 
result  of the Group  maintaining its investment  in Research and Development as 
well as the continuing difficult economic climate. The Group is expecting a full 
year  loss before tax of  approximately  GBP150,000.   The year  end cash balance is 
expected to be slightly below the  GBP2,158,000 at 31 December 2008. 
 
Despite  the difficult trading conditions, the Group is pleased to announce that 
it  secured  an  increasing  number  of  blue-chip OnDemand customers during the 
second  six months to 31 December 2009 including  RCUK Shared Service Centre and 
further departments within GlaxoSmithKline Plc. 
 
Outlook 
The  pipeline  of  new  business  prospects  remains  satisfactory  and  further 
significant  progress has been  made on several  partnership opportunities.   The 
investment   in  Research  and  Development  introduced  several  new  areas  of 
functionality  which  greatly  enhances  the  commercial  appeal  of the overall 
solution,  which  are  expected  to  significantly  benefit sales in 2010.   This 
belief  is supported by the  Group securing material second  phase payments on a 
contract  with an existing  global customer which  the Board expects to generate 
further material revenue during 2010. 
 
The  Group has  already secured  approximately 60% of  its budgeted 2010 support 
revenue  for 2010, which the Directors believe  is highly encouraging in current 
market conditions. 
 
For  the reasons outlined above, and the positive feedback regarding the Group?s 
updated  suite of products from partners  and potential customers, the Directors 
believe that the Group will produce a much improved performance in 2010. 
 
                                    - Ends - 
 
For further information please contact: 
 
 Atlantic Global Plc 
 
 Eugene Blaine, Managing Director                     Tel: +44 (0) 1274 863 300 
 
 Rupert Hutton, Finance Director 
 
 eugene.blaine@atlantic-global.com 
 <mailto:eugene.blaine@atlantic-global 
 .com>                                                www.atlantic-global.co.uk 
                                            <http://www.atlantic-global.co.uk/> 
 rupert.hutton@atlantic-global.com 
 <mailto:rupert.hutton@atlantic-global 
 .com> 
 
 
 
  Daniel Stewart & Company plc 
  Graham Webster / Oliver Rigby   Tel: +44 (0) 207 776 6550 
 
 
Media enquiries: 
 
 Abchurch 
 
 Sarah Hollins / Mark Dixon                          Tel:   +44 (0) 207 398 7729 
 
 mark.dixon@abchurch-group.com                           www.abchurch-group.com 
 <mailto:mark.dixon@abchurch-group.com         <http://www.abchurch-group.com/> 
 > 
 
 
 
 
Notes to Editors and Product Update: 
 
Atlantic  Global develops and implements  business management solutions designed 
to  manage  businesses  people,  project  and  customer  relationship management 
processes.    The solution includes four intuitive, easy to use modules: time and 
expense   management,  project  management,  project  portfolio  management  and 
customer  relationship management.   A key aspect of the Atlantic Global solution 
is  cost control  through better  strategic planning,  accurate cost capture and 
improved resource utilisation. 
 
 
Atlantic  Global is widely recognised by  software industry analysts as being in 
the  top  25 vendors  within  the  emerging  Project  Portfolio Management (PPM) 
market. More specifically, it is one of only two European organisations included 
in Gartner?s ?Magic Quadrant? for PPM. 
 
 
Atlantic Global?s software has been designed to be scalable to all organisations 
no  matter what size or complexity.   The  Group?s customer base ranges from SMEs 
to global 1,000 organisations and includes: Aircom International; Bank of Tokyo; 
GlaxoSmithKline;   Norwich   Union;   Aviva;   Provident   Financial;   Kingston 
Communications;  The  National  Assembly  of  Wales;  Tiscali,  Capita  National 
Strategies and Virgin Mobile. 
 
Atlantic  Global  successfully  launched  an  OnDemand  (Software  As A Service) 
product  in  October  2008. The  further  development  and  sale of this product 
remains  a key  strategy for  2009 and beyond.  The Group  has received positive 
feedback  from its  customers who  have adopted  OnDemand on the reliability and 
scalability of the product. 
 
New  products  include  the  following  features  with  an  objective  of making 
customers self sufficient: 
Multi-Tenancy:    All OnDemand customers will use  the same web site reducing the 
overhead associated with adding and upgrading existing customers. 
Automated  Data Load:   A  simple yet powerful  function that allows customers to 
load their own data into the system without any need to contact Atlantic Global. 
Integrated  Training:   Every major screen in the  system will have a link to the 
Atlantic Global web site where customers will have access to training videos and 
tutorials to support their use of the product. 
 
Further  Improvements to the User Interface:    The Group has implemented further 
changes to the user interface to make the system even more intuitive. 
House Keeping:   The Group is introducing analytics which will continually assess 
the  number  of  people  accessing  the  system.    This  will be used to quickly 
identify and remove customer trials where there is insufficient activity. 
Systems Administration:   The Group has developed a tool to automate the creation 
and  removal  of  customer  implementations.    This will increase the turnaround 
speed  of getting  customers up  and running  and also reduce the administration 
cost. 
Pre-Configured  Database:   New customers will  receive a pre-configured database 
containing  ?best practice? configurations to  support different approaches from 
Project and Resource management to wider business disciplines including Customer 
Relationship Management, Helpdesk Management and Sales Management. 
 
These  changes  will  improve  the  speed  and  ease  of product adoption whilst 
significantly  reducing the administration overhead,  support overheads and cost 
of sales. 
 
Furthermore,  it will now be feasible to offer very attractive promotions to new 
customers at a relatively low cost to Atlantic Global. 
 
Traditional Implementations 
New Product Initiatives: 
The next phase of development will introduce three key benefits to the product. 
The  first major feature  will be to  give customers access  to the system using 
their mobile telephone. 
The  second feature will be the  introduction of an Advanced Contract Management 
and  Billing Module to help organisations  to make their contract management and 
billing processes more efficient. 
Thirdly,  the Group will be introducing a new Organisational Profiling module to 
help  larger  organisations  to  gain  better visibility of resource utilisation 
across  the business.    It will  also help  to improve the financial forecasting 
process throughout the business. 
 
All  of these  modules are  scheduled are  launch in  the autumn of 2009 and are 
geared  at  helping  organisations  to  become  more efficient and to prosper in 
challenging economic times. 
 
Founded  in 1993, Atlantic Global is  headquartered in West Yorkshire, England. 
It  listed  on  the  Alternative  Investment  Market  (AIM)  of The London Stock 
Exchange in June 2001. 
 
 
[HUG#1366079] 
 

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