B90 Holdings PLC Shift to B2B Operations: Relaunch of Bet90.com (6929S)
08 Novembre 2023 - 8:00AM
UK Regulatory
TIDMB90
RNS Number : 6929S
B90 Holdings PLC
08 November 2023
For release at 07.00, 8 November 2023
B90 Holdings plc
("B90", the "Company" or "Group")
Strategic Shift to B2B Operations and Relaunch of Bet90.com
B90 Holdings plc (AIM: B90), an online marketing and service
provision company for the gaming industry, is pleased to announce a
strategic shift towards its core business-to-business (B2B)
operations and the relaunch of its flagship brand, www.bet90.com
.
Historically, B90's operations were split into two areas of
focus. Firstly, lead generation, provided by B90 subsidiaries Emwys
, Oddsen.nu , and tippen4you.com , entailing SEO and Pay-Per-Click
marketing solutions, creating revenues through affiliate agreements
with third party operators. Secondly, the provision of online
gaming products provided by its own properties; Bet90.com and
www.spinbookie.com .
Today B90 announces the relaunch of Bet90.com discontinuing its
business-to-consumer (B2C) gambling operations on that site .
Bet90.com remains live and has been relaunched as an affiliate
website, catering to visitors with a wide array of Casino and
Sports betting-related content. This content includes:
-- Casino Reviews
-- Sportsbook Reviews
-- Casino Bonus Top Lists
-- Sportsbook Bonus Top Lists
-- Betting Tips
The site will offer an array of Bet90 Promotions, Bet90 Casino
Reviews, Bet90 Bonuses, Bet90 Bookmaker Reviews and Bet90
Sportsbook Reviews. Alongside interesting and relevant sports
content, including Sportsbook Reviews and Sportsbook Bonuses,
Bet90.com will also cater to the online Casino market, with reviews
of the best Online Casinos and a range of welcome Casino Bonuses.
In alignment with B90's other affiliate sites, Bet90.com is set to
provide an assortment of valuable Betting Tips.
To be aligned with its current strategy, the Company wishes to
channel focus on core competencies of performance marketing, lead
generation and affiliate services. Therefore, the Company is
actively seeking the best solutions to streamline the operation of
www.spinbookie.com .
Ronny Breivik, Executive Chairman B90 Holdings plc
commented:
"Management focus is now firmly on B2B operations within the
iGaming sector and the relaunch of Bet90.com is an integral step
toward expanding our operations, whilst reducing operating costs.
We will leverage our extensive experience and industry knowledge to
deliver innovative solutions to our business partners. We already
work alongside many well-known brands such as Bet365, Unibet,
Evolution, NetEnt, Red Tiger, Quickspin, Betsafe, ComeOn Group and
Betsson. Bet90.com will build strong links and create valuable
content of relevance to both the online Casino market and the
Sportsbook market. By engaging customers with interesting content
and providing a range of Casino bonuses and Sportsbook bonuses we
hope to connect customers with even more on-line brands.
He added:
"Through the acquisition, integration, and operation of
technological solutions, our management team is committed to
building a business that aspires to be a leading gaming service
provider of scale, targeting profitability and generating positive
free cash flow.
-Ends-
For further information please contact:
B90 Holdings plc +44 (0)1624 605 764
Ronny Breivik, Executive
Chairman
Strand Hanson Limited (Nominated
Adviser) +44 (0)20 7409 3494
James Harris / Richard Johnson
/ Rob Patrick
Zeus Capital Limited (Broker) +44 (0)20 3829 5000
Louisa Waddell / Simon Johnson
Belvedere (Financial PR
& IR) +44 (0)20 3008 6864
John West / Llewellyn Angus
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END
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November 08, 2023 02:00 ET (07:00 GMT)
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