Photos: Playing is Now as Much Fun as Reading as Borders(R) Adds Hundreds of Toys and Games to Shelves
04 Agosto 2009 - 4:30PM
PR Newswire (US)
Brands include Melissa & Doug(R), Creativity for Kids(R), LEGO
Systems, Inc, Scientific Explorer(TM), Chicco(R), Battat(R), Blue
Orange Games(R), ALEX(R) and others ANN ARBOR, Mich., Aug. 4
/PRNewswire-FirstCall/ -- Parents looking for high quality
educational toys and games for infants, tots and kids should look
no further than the Children's Department at their local Borders
store. Borders has greatly expanded its toy and game offerings in
its more than 500 superstores nationwide to include products from
leading brands such as Melissa & Doug , Creativity for Kids ,
LEGO Systems, Inc, Playmobil, Scientific Explorer(TM), Chicco ,
Battat , Blue Orange Games , ALEX and many others. The expert
buyers at Borders selected many of the toys and games because they
play a role in promoting discovery, fostering creativity and
helping build cognitive skills in youngsters, all of which are
critical to developing good learning and reading habits-and a
lifelong love of reading. Importantly, Borders knows that not all
customers know what they want to purchase when faced with a variety
of toy and game options, so the company is staffing the Children's
Department with a dedicated kids' specialist, who can answer
questions and make toy, game and book recommendations. (The
specialists' hours will vary by store.) To view the Multimedia News
Release, go to: http://www.prnewswire.com/mnr/borders/39446/
(Photo: http://www.newscom.com/cgi-bin/prnh/20090804/NY56240 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )
Borders continues to offer a wide selection of children's books,
and to highlight its rich picture book offerings, the retailer has
created a picture book feature wall to make shopping easier for
parents. Moreover, Borders has moved books for Independent Readers
-- kids ages 8 through 12 -- and placed them in their own section
adjacent to the Children's Department. The move provides even more
space for kids to discover books, toys and games as well as enjoy
the many kids-focused events Borders stores host each year. In
addition, the company is in the process of rolling out Borders Ink
Teen Shops -- special boutique-like sections within most Borders
superstores that feature Young Adult as well as Graphic Novel and
Manga titles along with a number of other trendy products that
complement the book offerings. Items include Twilight bookmarks,
lunch boxes, bag clips, trading cards as well trendy products from
tokidoki, NARUTO by VIZ Media and Domo among other lifestyle
brands. Borders is also dialoging with teens about books and other
topics via its Borders Ink Facebook page, which complements the
Borders Ink Teen Shops. "We want to guide our customers through our
stores from the early stages of their lives up through adulthood,
enriching their experiences every step of the way through books and
other products," said Kathryn Popoff, Vice President of Books and
Merchandising for Borders. "It all begins in our Children's
Department with a great assortment of educational toys and games
that help kids develop the skills they need to become great
readers. As kids grow and their interests expand, we progress them
into our Independent Reader section and then into our Borders Ink
Teen Shops. When they become adults, we provide them with great
genre fiction titles, biographies and books from other categories.
As a retailer it's very gratifying to be able to offer our
customers products that inform, educate and entertain throughout
their lives." The following is an overview of some of the
educational toys and games at Borders: For kids ages 3 and under
Parents will find bright and colorful infant plush toys from ALEX
Jr. that feature visually stimulating and tactile components that
help babies explore their worlds. For older infants, there's a
variety of Chicco products including the Butterfly Spinner, which
introduces the concept of cause and effect and helps build eye-hand
coordination and visual skills, and the Animal Cottage, a shape
sorting game. The section also features a selection of educational
learning toys from Learning Resources that teach toddlers to
identify, count and match items through hands-on play as well as
wooden and floor puzzles from Melissa & Doug . For kids ages 3
through 7 Borders offers a wide selection of toys and games for
kids ages 3 through 7 that promote and foster a number of school
readiness skills including cognitive, social and motor skills. Such
toys include Band in a Box and the Slice and Bake Cookie Set from
Melissa & Doug . Also featured are imaginative toys from
Playmobil including building sets and toys that challenge kids to
create adventures around different themes. Borders also offers an
extensive selection of craft kits such as Make Your Own Sock
Puppets and Make Your Own Alphabet Book from Creativity for Kids as
well as ALEX Little Hands craft kits including Crafty Fashion Show
and My Crafty Cars. Children in this age group will also delight in
playing with construction-themed toys and games from Battat , which
challenge kids to disassemble and put back together such things as
toy airplanes and 4x4 trucks. In addition, there are beautiful
wooden games from Blue Orange Games such as the stacking and
counting elephant game called Zimbbos. For kids ages 7 through 12
Kids ages 7 and up will love toys and games from LEGO Systems, Inc
and Scientific Explorer(TM). Parents will have a great time
building LEGO creations with their kids and reminiscing about their
childhood experiences with the bricks beloved by generations
worldwide. Scientists-in-training will revel in science kits from
Scientific Explorer(TM) including the Spa Science Kit, the Magic
Science Wizard Kit and even the Disgusting Science Kit. Each kit is
hands-on and stimulates intellectual curiosity and makes science
interesting -- and fun. For more information on Borders'
educational toys and games including buyer recommendations, visit
http://www.borders.com/toysandgames. About Borders Headquartered in
Ann Arbor, Mich., Borders Group, Inc. (NYSE:BGP) is a leading
retailer of books, music and movies with approximately 25,000
employees. Through its subsidiaries, the company operates more than
1,000 stores primarily under the Borders and Waldenbooks brand
names. For online shopping, visit Borders.com. For more information
about the company, visit http://www.borders.com/aboutus.
http://www.newscom.com/cgi-bin/prnh/20090804/NY56240
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http://www.prnewswire.com/mnr/borders/39446DATASOURCE: Borders
Group CONTACT: Mary Davis, +1-734-477-1374, Web Site:
http://www.borders.com/toysandgames
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