BROC Broca

RNS Number:7605L
Broca Plc
15 January 2008


Embargoed until: 0700hrs, 15 January 2008


                                   Broca plc

                                   ("Broca")

                            Pilot with Sony Ericsson


Broca is pleased to announce that its advanced messaging technology is currently
undergoing a pilot with mobile handset manufacturing giant, Sony Ericsson.

Broca's unique data capture product, 'Acquire', is currently undergoing pilot
implementation in conjunction with both T-Mobile in the UK and independently in
Sweden. Broca's technology is to be used as part of Sony Ericsson's customer
services process to survey satisfaction among mobile phone users that have had
their handset repaired.

After the customer has been using the repaired handset for a pre-set period, the
survey appears automatically on the screen. Unlike standard SMS which simply
offers plain text, Acquire presents questions to the customer in fields using
Broca's patented technology. This allows users to complete questionnaires via
SMS by quickly and easily selecting answers from a short series of drop-down
menus. Acquire presents a simple user interface, requiring very few key presses.
The flexibility of the product allows for tailor-made design and branding to
match each client company's individual requirements. Acquire does not depend on
GPRS or WAP as its sole communication method is SMS.

The innovative product also presents the information in real time to Sony
Ericsson via a secure web tool, thus providing an accurate and immediate method
of measuring the effectiveness of its services.

Jesper Lykking, Head of Strategic Sales T-Mobile UK of Sony Ericsson UK, said:
"Broca's technology has the potential to improve significantly our understanding
of our customers' user experience and build on our relationship with them. The
handset itself is the ideal vehicle for gathering data and this new development
of SMS technology provides an important step forward in this area, highlighting
Sony Ericsson's ongoing commitment to customer service."

Ian Price, Managing Director of Broca added: "We are delighted that a
manufacturer of Sony Ericsson's calibre has chosen to pilot Acquire in two
countries. This demonstrates not only strong traction with our intended client
base, but also provides a superb platform for Acquire, which showcases our
unique, world-class technology which we are endeavouring to develop into a
global communication standard. We see this as the first stage of the wider
adoption of our technology and we will continue to seek agreements of this kind
to realise the significant commercial potential of our products."


                                    - ends -



For further information contact:

Ian Price,               Andrew Dunn/Lulu Bridges    David Poutney /
Managing Director                                    Stuart Skinner
Broca Plc                Tavistock Communications    Numis Securities Limited
Tel: 0845 0066661        Tel: 020 7920 3150          Tel: 020 7260 1000


About Broca plc

Broca plc (AIM: BROC) completed its demerger from 2ergo plc (AIM: RGO) and
successfully listed on AIM on 6th March 2007. The Broca Business is the
development and exploitation of technology with the intention of enabling
M-commerce to be carried out securely via digital services, principally by
extending conventional SMS messaging from existing mobile telecommunications
equipment. The technology is based upon Broca's innovative, patented Protocol.
In addition to the security benefit mentioned above, the Protocol is intended to
deliver confirmation of message receipt by the recipient, something which the
Company believes is not currently available to mobile device users in connection
with M-payments. Whilst the initial technology has been optimised for use with
SMS, the Company believes the Protocol should ultimately be applicable to other
forms of digital messaging and also E-commerce.


For further information please visit: www.brocaplc.com.



About Sony Ericsson:

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by
Sony and Ericsson in October 2001, with global corporate functions located in
London. The company serves the worldwide communications market with innovative
and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites
in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor
of the Women's Tennis Association, and works with the Association to promote the
Sony Ericsson WTA Tour in over 80 cities during the year. For more information,
please visit www.sonyericsson.com





                      This information is provided by RNS
            The company news service from the London Stock Exchange

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