BTR Blue Star Mob

RNS Number:8967E
Blue Star Mobile Group plc
21 June 2006


                          Blue Star Mobile Group PLC:

                                 CONTRACT GAIN

Blue Star creates X-Men: The Last Stand mobile site for Twentieth Century Fox


Blue Star Mobile Group PLC ("Blue Star"), the AIM listed provider of
entertainment and promotional content via mobile phones, announces that it
signed a deal with Twentieth Century Fox to create a mobile site to support the
release of X-Men: The Last Stand, the final film in the X-Men trilogy, released
in the UK on 26 May 2006.

The mobile site is being developed in both WAP and xHTML and will be available
across seven geographical territories (UK, Germany, France, Italy, Spain,
Australia and Mexico).

The content of the site includes, amongst other things, details of the film's
characters, exclusive video trailer downloads, premium X-Men content downloads,
exclusive competitions and the option to send details of the site to a friend.

Mobile users in the UK can access the mobile site by texting 'XMEN' to 82662.
The mobile site formed an integral part of the outdoor campaign in the UK which
focused on asking the public to "Make Your Choice" about each of the characters
within the film, by voting by text to 82662.

More details on X-Men: The Last Stand is available on 
http://www.x-menthelaststand.com

Dougal Strachan, Associate Director Wireless Marketing, Twentieth Century Fox
International, said:

"Our marketing campaigns have always been innovative and impactful.  The mobile
site allows us to interact with our customers individually, introducing them to
the movie and enriching their experience by providing exclusive access to X-Men
content.  Blue Star Mobile has extensive knowledge about mobile marketing and
was therefore able to develop a mobile element that ties in seamlessly with our
other media activities".

Oli Roxburgh, Group Commercial Director, Blue Star Mobile Group, said:

"Blue Star has a vast amount of experience in understanding how to get mobile
users to interact with media and it is a strong endorsement of this to be
awarded this contract by Twentieth Century Fox to help promote it's major summer
blockbuster movie.

Sophisticated mobile based marketing campaigns can created significant benefits
for a brand and we hope that this deal and others like it will add value for our
customers and their brands as well as our shareholders."


ENDS


Blue Star Mobile Group Plc                           www.bluestarmobile.com
Oli Roxburgh, Group Commercial Director              Tel: 020 7317 2314

Parkgreen Communications Ltd
Paul McManus                                         Tel: 020 7786 9600
                                                     Mobile: 07980 541 893



Editors Notes:

Blue Star Mobile Group PLC is a leading mobile content and solutions company
focusing on mobile promotions, mobile content management, mobile content
licensing and mobile sports marketing.

Blue Star's clients include News International, T-Mobile, Samsung, Motorola, and
British Airways.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
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