CRW Craneware Plc

    
  Craneware plc
  29 May 2008
   

    



    Craneware plc
    ("Craneware" or the "Company")
    Management Appointment

    29 May 2008 - Craneware plc, (AIM: CRW) a leader in revenue cycle management software solutions for the US healthcare market, announces
today the appointment of Ann Marie Brown, a healthcare marketing expert with more than 20 years of experience, as vice president,
marketing.

    "Ann Marie joins Craneware with a great deal of marketing experience and healthcare industry knowledge, which will help us grow our
existing client base and increase our market share," said Keith Neilson, founder and CEO of Craneware plc. "With the expansion of our
revenue management offerings, we particularly look forward to drawing upon her expertise to position our brand in a way that fully reflects
the breadth and depth of our solutions." 

    In her role, Brown will oversee Craneware's strategic marketing and sales planning; product management and marketing; and marketing
communications, including brand management, corporate communications, and customer marketing. She will report directly to Neilson. 

    Most recently, Brown was vice president of market development at CareScience, a provider of care management, clinical analysis, and
clinical quality improvement solutions that was acquired by Premier, Inc. During her tenure, Brown successfully created and implemented
business development plans, launched marketing campaigns geared toward generating revenue opportunities, and led the company's branding and
market positioning related to all products. Prior to joining CareScience, Brown held the title of vice president of marketing at both Per-Se
Technologies and NDCHealth. 

    "It is a privilege to join the Craneware team as the company continues to grow and help clients nationwide address ways to optimize
reimbursement, improve operational efficiency and support compliance," Brown said. "I look forward to shaping the Company's brand and
marketing strategies, which will reinforce the great reputation that Craneware has already built in the industry."

    Craneware provides tools that help hospitals and health systems more effectively manage the revenue cycle through automated chargemaster
management, charge capture improvement programs, pharmacy supply management software, Web-based regulatory and reference resources, and
applications that promote and support pricing transparency.

    For further information, please contact:

 Craneware plc         ICIS    
 +44 (0)1506 407 666   +44 (0)20 7651 8688
 Keith Neilson, CEO    Tom Moriarty
 Sandy McDougall, CFO  Caroline Evans-Jones


    About Craneware
    Craneware is a leading market supplier of revenue cycle management software that empowers healthcare providers to optimize revenue,
improve daily operations, encourage compliance, and use information more efficiently to impact business decisions. Craneware's Chargemaster
Toolkit� solution is HFMA Peer Reviewed and ranked No. 1 in the revenue cycle - chargemaster management category in the "Top 20 Best in KLAS
Awards" report, published December 2007. With more than 850 hospital customers throughout the United States, the company is known for
excellent revenue cycle management solutions and proactive client support. Visit Craneware at www.craneware.com.
This information is provided by RNS
The company news service from the London Stock Exchange
 
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