ATLANTA, March 14, 2022 /PRNewswire/ --
Craneware (AIM: CRW.L), the healthcare market leader in
automated value cycle solutions, announced today the unveiling of
its new brand, The Craneware Group. The exciting initiative brings
together legacy Craneware, Sentry Data Systems, Inc. and
Agilum Healthcare Intelligence following Craneware's acquisition of
both companies in July 2021.
The Craneware Group currently serves nearly 40 percent of U.S.
hospitals and more than 10,000 clinics and retail pharmacies across
all the major pharmacy brands as well as local community pharmacies
and clinics. With the quality and extent of the combined solutions
from both companies, Craneware will deliver far-reaching actionable
insights for better operational and strategic decisions, enabling
further efficiencies in provider performance so they can focus on
serving their communities and healthcare missions.
"This new chapter brings a clearer understanding of how three
respected and established brands will - together - continually
provide measurable value to the evolving healthcare industry," said
The Craneware Group CEO Keith
Neilson. "The Craneware Group demonstrates our unwavering
commitment to being more than just a revenue cycle partner; we are
committed to transforming the business of healthcare together, with
our customers, closely engaging with them to achieve operational,
financial and clinical goals."
The initial phase of the re-branding process is focused on key
employee and customer communications, which will include new
digital marketing assets and deliverables focused on brand identity
and collateral.
"This is an incredibly exciting time for the healthcare
industry and for The Craneware Group," said Chief Marketing Officer
Mark Montgomery. "All our new
branding work was done with our stakeholders in mind – and we
continue to encourage feedback from our employees, customers and
partners as we honor the legacy brands while also
bringing forward The Craneware Group."
About The Craneware Group
Craneware (AIM: CRW.L), the leader in automated value cycle
solutions, collaborates with U.S. healthcare providers to plan,
execute and monitor financial and operational performance so they
can continue to drive better outcomes for the communities they
serve. Craneware's Trisus platform combines revenue integrity, cost
management and decision enablement into a single SaaS-based
platform. Our flagship solution, Chargemaster Toolkit®, continually
earns KLAS recognition in the Revenue Cycle – Chargemaster
Management category and is part of our value cycle management
suite, which includes charge capture, strategic pricing,
340B compliance, claims analytics,
patient engagement, revenue recovery and retention, and cost and
margin intelligence solutions. Learn more at craneware.com.
The Craneware Group Media Contact:
Brian Parrish
VP Marketing
b.parrish@craneware.com
404-364-2150
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SOURCE Craneware