3 May 2024
Electric Guitar PLC
("Electric Guitar"
or the "Company")
Adoption of share plans and grant of
options
Electric Guitar PLC (LSE: ELEG), the digital
marketing and advertising company providing first-party data
solutions, confirms that,
as set out in the Company's Admission Document and
announcement of 15 April 2024, Electric Guitar has today adopted
its new share option plans - the 2024 Employee Incentive Plan and
2024 Consultant Incentive Plan (the "Share Plans") - and granted
32,455,827 share options over ordinary shares of 0.5p each in the
Company ("Ordinary Shares") to the Directors and certain employees,
exercisable at the issue price of the recent fundraising of 2.1
pence per share. As also contemplated, a further 3,288,919 share
options over Ordinary Shares have been granted under the Share
Plans to certain Directors in exchange for their warrants over
Ordinary Shares, exercisable at 2.1 pence per share.
Further details of the terms of
these options and the Share Plans are set out in paragraphs 9.b.
and 17 respectively of Part VII of the Company's Admission Document
dated 15 April 2024.
The FCA notification table set out
below, made in accordance with the requirements of the UK Market
Abuse Regulation, provides details of the grants to
Directors.
Notification
and public disclosure of transactions by persons discharging
managerial responsibilities and persons closely associated with
them
|
1.
|
Details of the
person discharging managerial responsibilities / person closely
associated
|
|
a)
|
Name
|
1) John Regan
2) Richard Horwood
3)John Hutchinson
4) David Eldridge
5) Grahame Cook
6) Caroline Worboys
|
|
2.
|
Reason for the
Notification
|
|
a)
|
Position/status
|
1) Chief Executive Officer
2) Chief Operating Officer
3) Chair
4) Non-Executive Director
5) Non-Executive Director
6) Non-Executive Director
|
|
b)
|
Initial notification/Amendment
|
Initial Notification
|
|
3.
|
Details of the
issuer, emission allowance market participant, auction platform,
auctioneer or auction monitor
|
|
a)
|
Name
|
Electric Guitar plc
|
|
b)
|
LEI
|
894500943SA9KY5T9V86
|
|
4.
|
Details of the
transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and
(iv) each place where transactions have been
conducted
|
|
a)
|
Description of the Financial instrument, type
of instrument
|
ordinary shares of £0.005 each
|
|
Identification code
|
ISIN: GB00BN11T727
|
|
b)
|
Nature of the transaction
|
Grant of options of ordinary shares of £0.005
each
|
|
c)
|
Price(s) and volume(s)
|
|
Price(s)
|
Volume(s)
|
|
1) 2.1 pence per share
|
13,038,644
|
|
2) 2.1 pence per share
|
11,397,655
|
|
3) 2.1 pence per share
|
4,033,864
|
|
4) 2.1 pence per share
|
2,238,333
|
|
5) 2.1 pence per share
|
1,678,750
|
|
6) 2.1 pence per share
|
1,678,750
|
|
|
d)
|
Aggregated information:
-Aggregated volume
-Price
|
n/a
|
|
e)
|
Date of the transaction
|
3 May 2024
|
|
f)
|
Place of the transaction
|
London Stock Exchange, XLON
|
For further
information:
|
Electric
Guitar PLC
|
John Hutchinson
Chair
|
01189 570
444
|
|
Allenby
Capital
(Nominated
Adviser and Joint Broker)
Jeremy Porter
Piers Shimwell
Dan Dearden-Williams
|
020 3328
5656
|
|
Axis Capital
Markets
(Joint
Broker)
Richard Hutchison
|
020 3026
0320
|
|
Yellow Jersey
PR
Charles Goodwin
Annabelle Wills
Bessie Elliot
|
020 3004
9512
electric@yellowjerseypr.com
|
|
Notes to
Editors
Electric Guitar PLC (AIM: ELEG) is the provider
of first-party data solutions for the marketing and advertising
industry, empowering businesses to realise the value of their
first-party data. In an era of changing consumer attitudes towards
the use of their data, tighter privacy legislation, and the demise
of third-party cookies, first-party data is now the key to success
in digital marketing. Electric Guitar's strategy is to acquire and
scale businesses that help marketers maximise the value of
first-party data by curating, managing, and deploying it, and in
doing so making Electric Guitar the industry standard for
first-party data solutions. As the first part of this
strategy, Electric Guitar has acquired 3radical Limited, a company
that utilises its Software as a Service platform, 3radical Voco, to
enable organisations to engage individuals and request their data
directly using interactive digital experiences.
Electric Guitar PLC was listed on
the Main Market of the London Stock Exchange on 11 January 2022 and
transferred to AIM on 03 May 2024.
For further information please
visit www.electricguitarplc.com.