BERLIN, Aug. 30, 2022 /PRNewswire/ -- Global
appliance company Electrolux - under its premium brand AEG -
reveals a new range of washing machines and tumble dryers that
automatically adjust time, water, and energy usage. A new add-on
filter catches up to 90% of microplastic fibers released by
synthetic clothing. The world premiere takes place at global tech
event IFA in Berlin on
September 2-6, 2022. At IFA, AEG will
also showcase its new range of food waste-saving fridges and
freezers with unique models made with up to 70% recycled plastic in
the inner liner walls.
"We innovate to make life easier and more enjoyable while
enabling people to make more sustainable choices. By working with
recycled materials, energy efficient solutions and applying
sustainable practices we show that it is possible for consumers to
make great tasting, healthy food and keep clothes looking like new
for longer whilst taking care of the environment at the same time,"
says Chris Braam, CEO of Electrolux
Europe.
"IFA plays an important role in putting a spotlight on
innovation and it's great to be back here. When Covid put the
physical event on hold, our strive to innovate has not taken a
break. We are looking forward to showcasing our latest sustainable
innovations and meet with our trade partners and consumers in
person in Berlin," adds Braam.
Spotlight on new laundry range
AEG highlights at IFA include the new laundry range with
award-winning appliances. The unique range of washing machines
offers new features such as SoftWater, a ground-breaking technology
to filter and purify the water it utilizes, and a PowerClean
program that cleans your clothes efficiently and removes stains at
only 30°C. Washing clothes too often and at hot temperatures can
ruin the color and fabric. Instead of washing, users can opt for a
steaming function that gets rid of odors in 25 minutes using 96%
less water than a regular washing cycle. In addition, an add-on
filter for washing machines catches up to 90% of microplastic
fibers released by synthetic clothing.
The new range of tumble dryers has been developed to minimize
energy use and use 3D Scan Technology to identify humidity levels
inside the items ensuring that even layered garments are evenly
dried.
New kitchen innovations
Within kitchen appliances, AEG will be showing its new range of
food waste-saving fridges and freezers, among them the 7000
GreenZone/GreenZone+ – a unique fridge with up to 70% recycled
plastic in its inner liner walls. Cooling 360° technology in the
new 8000 series helps reduce waste by keeping food fresh longer
providing an important contribution to preventing food waste as
current research shows that up to 60% of people throw away food at
least once a week. The main reason is food passing the before due
date, but food waste also occurs due to fresh food going off too
quickly.
At IFA, AEG will also display two new extractor hobs: the 6000
Bridge with eXTractor and the 8000 Bridge/FlexiBridge with
eXTractor, designed to bring freedom to kitchen planning, as people
upgrade and make the cooking space more sociable. Located in the
middle of the hob, the extractor fan is activated once a cooking
zone is used, powerfully removing vapor quietly and quickly at the
source. It filters and recycles the air back into the room and the
breeze function ensures a fume-free kitchen after the cooking has
been completed, by continuing to refresh the air.
Join the media event
Electrolux will hold a media conference at IFA in Berlin to present its newest innovations
including the new AEG laundry range. The event takes place on
September 1, 2022, at 13.00 CET, at
the AEG booth in hall 4.1, booth 101.
Journalists interested in attending the media conference can
register here.
The media conference will also be streamed live between
13.00-14.00 CET via this link.
About IFA Berlin
IFA, the world's most significant trade show for
consumer and home electronics is the main marketplace for key
retailers, buyers, and experts from the industry and the media. IFA
2022 takes place at Messe Berlin from September 2-6.
For further information, please contact Electrolux Press
Hotline, +46 8 657 65 07.
This information was brought to you by Cision
http://news.cision.com
https://news.cision.com/electrolux/r/electrolux-reveals-cutting-edge-water-and-energy-saving-laundry-range-at-ifa-2022,c3622385
The following files are available for download:
https://mb.cision.com/Main/1853/3622385/1620592.pdf
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Press release_IFA
2022
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https://news.cision.com/electrolux/i/new-aeg-laundry-range-,c3083934
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New AEG Laundry
Range
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https://news.cision.com/electrolux/i/aeg-maxispace-greenzone,c3083947
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AEG Maxispace
Greenzone
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https://news.cision.com/electrolux/i/aeg-800-flexibridge-with-extractor,c3083948
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AEG 800 Flexibridge
with eXTractor
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https://news.cision.com/electrolux/i/aeg-9000-wm-td-pair,c3083949
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AEG 9000 WM-TD
Pair
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