EZD Easydate

 

TIDMEZD 
 
 
Easydate plc 
01 September 2010 
 
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| Date:       | 1 September 2010                                   | 
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| On behalf   | Easydate plc ('Easydate', 'the Group' or 'the      | 
| of:         | Company')                                          | 
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| Embargoed   | 0700hrs                                            | 
| until:      |                                                    | 
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Easydate plc 
* Two acquisitions increase Easydate portfolio 
* Acquired a six-month licence for the Flirt.com domain 
* Event partnerships with Metro, Cosmopolitan and Men's Health 
 
Easydate plc (AIM: EZD), the internet-based dating operator, is pleased to 
announce that it has acquired two new dating websites, a six-month licence for 
the Flirt.com domain, and has entered into two new events partnerships with 
Associated Newspapers and the National Magazine Company. 
 
Acquisitions 
Easydate has made two small acquisitions that should help its international 
growth and expand its niche portfolio: it has acquired PlanetSappho.com, a 
dating site aimed at femme lesbians, for GBP200,000 and Spanish based dating 
site Granamor.com for GBP25,000. 
 
Granamor.com was established in 2003 and has over 200,000 members. It will be 
used as a platform to introduce other Easydate brands in Spanish speaking 
markets. 
 
PlanetSappho.com was established in October 2006 and has over 250,000 members 
spread across the USA, UK, Canada, Australia, Ireland and New Zealand. This 
acquisition will add to Easydate's niche portfolio and there should be the 
opportunity to grow the site through cross marketing and increased market 
exposure. 
 
The addition of Granamor.com and PlanetSappho.com takes Easydate's portfolio 
from 13 to 15 key sites. 
 
Licence for Flirt.com 
Easydate has entered into an agreement with dating website Flirt.com to license 
the domain for an initial period of six months. Easydate will run the dating 
service across English speaking markets with an option to acquire the domain 
based on the performance over this period. 
 
The Board believes that with its strong brand, Flirt.com will complement the 
existing network of sites within the Group. Easydate will market the site 
through its current channels. 
 
Event partnerships 
Easydate has entered into partnerships with Associated Newspaper's Metro 
newspaper and the National Magazine Company's Cosmopolitan and Men's Health 
magazines to promote two individual dating events in London scheduled over the 
next month. 
 
Metro prints 1.3 million copies of its paper daily across the UK and is the 
largest free paper in the world and forth most read in the UK. Between them, 
Cosmopolitan and Men's Health magazine have a readership of over 650,000 men and 
women between the ages of 20 and 40. The participating outlets will promote 
these events in their publications. If successful, the Company will roll out 
such events nationwide. 
 
Easydate has also extended the relationship with Metro to include an online 
dating service under Metro's 'Urban Dating' brand which integrates fully with 
the event partnership and replaces the current online offering. 
 
Commenting on the news, Bill Dobbie, Chief Executive of Easydate, said: 
"These two small acquisitions, combined with the Flirt.com licence, further 
enhance the Company's position as a niche dating consolidator and are important 
steps in growing Easydate into a more substantial global internet dating 
business. 
 
"Our event partnerships show that Easydate can work with the largest media 
outlets in the UK to offer them new revenue streams and brand exposure 
opportunities. We look forward to expanding this side of the business at the 
same time as our growing WhiteLabel operation." 
 
For further information please contact: 
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| Easydate plc                         | Tel: +44 (0)131 220    | 
|                                      | 1313                   | 
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| Bill Dobbie, CEO                     |                        | 
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|                                      |                        | 
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| Cenkos Securities plc                |                        | 
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| Ken Fleming                          | Tel: +44 (0)131 220    | 
|                                      | 6939                   | 
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| Jon Fitzpatrick                      | Tel: +44 (0)20 7397    | 
|                                      | 8900                   | 
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|                                      |                        | 
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| Redleaf Communications               | Tel: +44 (0)207 566    | 
|                                      | 6700                   | 
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| Paul Dulieu / Rebecca Sanders-Hewett | easydate@redleafpr.com | 
| / Mike Ward                          |                        | 
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Notes to Editors 
* Easydate plc listed on AIM in June 2010 and is a leading provider of online 
dating services. 
* Easydate has built a base of over 13 million registrants and over 9 million 
members in 29 countries (those countries with over 1,000 members), with a 
growing proportion of members coming from outside of the United Kingdom. 
* Easydate offers a wide variety of online dating services allowing members to 
interact with each other and access the content available on the Group's 
websites. These websites are intended to appeal to dating users of diverse ages, 
cultures and social interest groups. The Group's most heavily visited websites 
include www.benaughty.com, www.cupid.com, www.girlsdateforfree.com and 
www.datetheuk.com. The Group also promotes the niche brands 
www.datingforparents.com, www.speeddater.com and www.maturedating.co.uk 
* Further information on the Company can be found at www.easydategroup.com 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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