GMG Game Group

TIDMGMG

RNS Number : 6903O

Game Group PLC

22 September 2011

22 September 2011

GAME Group plc

Strategic partnership with OnLive

The GAME Group plc ('GAME'), Europe's leading retailer of pc and video games, is pleased to announce a new strategic partnership with OnLive, the cloud gaming pioneer and on-demand video games service.

GAME will be OnLive's first global strategic retail partner, introducing the OnLive(R) Game Service to millions of customers in the UK and eventually across Europe and elsewhere, starting with its ecommerce sites game.co.uk and gamestation.co.uk later this year.

OnLive's products and digital service offerings will be extended to the Group's 615 UK stores and integrated with the Group's loyalty schemes, the GAME Reward Card and Gamestation Elite card.

Ian Shepherd, CEO of GAME Group commented:

"We are delighted to be partnering with OnLive. It will bring a totally new cloud based gaming platform to the UK customer. Through our websites and the teams in our stores we will introduce the OnLive service to millions of customers, and allow them to use cash and reward card points to buy games on OnLive. Today's announcement demonstrates again GAME Group's dedication to supporting innovation in gaming."

Steve Perlman, Founder and CEO of OnLive, said:

"GAME Group is an ideal strategic launch partner for OnLive in the UK, and we could not be more excited about the relationship. GAME has a close one-to-one connection with gamers in the UK, and OnLive provides a unique offering that, on the day of launch, reaches almost all gamers in the UK instantly through their broadband connection, whether on a TV, PC or Mac, and soon on iPad and Android tablets. The OnLive-GAME relationship will bring an unprecedented level of choice, convenience and value for UK gamers, whether through the Internet or in a retail store."

- ENDS -

About OnLive: OnLive is the pioneer of on-demand, instant-play video game services, delivering real-time interactive experiences and rich media through the Internet. With groundbreaking video compression technology, OnLive harnesses cloud computing to provide the power and intelligence needed to instantly deliver the latest, premium game titles to any HDTV via the OnLive Game System or nearly any PC and Mac(R) via a small browser download. The OnLive Viewer app is available for the iPad and Android tablets and playable versions will be available soon. OnLive is available in North America and the UK and will be expanding into more of Europe later this year. OnLive technology is backed by hundreds of patents and patents pending. The company is headquartered in Palo Alto, California. OnLive investors include Warner Bros., Autodesk, Maverick Capital, AT&T, British Telecommunications (BT), The Belgacom Group, HTC and Juniper Networks. More information is available at www.onlive.com and www.onlive.co.uk.

About GAME Group: GAME Group plc is Europe's leading retailer of pc and video games, video game consoles and related accessories. We operate over 1,300 stores, websites and digital operations in the UK, Eire, Scandinavia, Iberia, Australia and the Czech Republic. Our aim is to be the destination of choice for every consumer.

 
            Enquiries: 
                              Simon Soffe, IR 
                               & 
             GAME Group        Communications  +44 1256 
              plc              Director        784566 
 
                              Jonathan Glass 
                               James Olley 
                               Natalia         +44 207 404 
             Brunswick Group   Marisova        5959 
 
 

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