Bidstack Group PLC Bidstack land new partnership with Suji Games
27 Agosto 2021 - 9:37AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
27 August 2021
REACH ANNOUNCEMENT
27 August 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack land new partnership with Suji Games
Bidstack Group Plc (AIM: BIDS), the native in-game advertising
group , is pleased to announce a new partnership with the
independent Turkish developer Suji Games . The partnership will
begin with the free-to-play simulation title Hyper Airways which
boasts an impressive user base that will help to expand Bidstack's
reach in the hyper-casual vertical.
Suji Games was founded in Istanbul, Turkey in 2017 by a team of
passionate gamers and game developers with the aim of creating
simple yet beautiful games. Suji put gamers at the heart of what
they do and develop titles with their playing experience in
mind.
Hyper Airways is an animated simulation game that has been
downloaded more than 5m times and is available on both iOS and
Android. The game puts the player in control of an aeroplane and
its passengers as they fly through obstacles and take care of those
onboard throughout the flight. The game is designed to be a
relaxing departure for the player and is popular amongst male (30%)
and female (70%) gamers.
The new title will help to grow Bidstack's increasingly popular
hyper-casual gaming vertical. According to Newzoo, in 2020 alone,
the mobile game market generated revenues of $86.3 billion and
hyper-casual games were at the forefront of rapid growth, reaching
the top download positions around the globe(1) . According to
Sensor Tower, in 2020 hyper-casual games represented almost a third
of all mobile game downloads(2) . Many point to the simplicity of
the gameplay as a key reason for this.
Bidstack's immersive in-game advertising solution will offer
Suji an integrated advertising solution that will allow for
integrated brand campaigns and will offer insights through
reporting, data and analytics that can be utilised to drive user
engagement, acquisition and retention.
Ibrahim Kaya, Co-Founder and Managing Director at Suji Games
said "At first we had a lot of concerns about using the technology,
but the Bidstack team were really helpful and responsive. Now it is
one of the networks that we will keep adding to all of our
inventory. If the placements are well designed and give a sense of
a real life experience, it can boost the game's overall revenue
stream and improve the life time value."
Antoine Jullemier, Head of Mobile Publishers at Bidstack said
"We are excited to be working with Suji Games in building out our
hyper-casual offering, which is in demand for both global and local
brands. Our native in-game offering enhances the gaming experience
whilst providing the publisher with a sustainable monetisation
model which supports user retention."
Notes:
1.
https://newzoo.com/insights/articles/hypercasual-mobile-games-introduced-millions-of-consumers-to-gaming-ultracasual-interview-crazylabs/
2. https://sensortower.com/blog/mobile-game-taxonomy-report-2021
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicholas Europe Limited ( Joint
Broker) +44 (0) 20 7710
Fred Walsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
About Suji Games
Suji Games is an independent game studio located in İstanbul,
Turkey. It was founded by dedicated gamers (and game developers)
from different disciplines to make simple yet exquisite games. As
both gamers and game developers, Suji's highest priority is player
experience. Their goal is to create engaging and unique experiences
for players.
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