Parsley Box Group PLC Marketing Director Appointment
23 Maggio 2022 - 8:01AM
RNS Non-Regulatory
TIDMMEAL
Parsley Box Group PLC
23 May 2022
23 May 2022
Parsley Box Group plc
("Parsley Box", the "Company" or the "Group")
Marketing Director Appointment
Parsley Box, the direct to consumer provider of ready meals
focused on the over 65s is pleased to announce the appointment of
Jo Coomber as Marketing Director.
Jo will join the team in June and will be responsible for
leading the Group's refreshed marketing strategy and further
developing the Parsley Box brand.
Prior to joining Parsley Box, Jo held board level brand
strategy, commercial, marketing, communications and insights
focused roles, including Director of Public Engagement for the
National Galleries of Scotland and Marketing Director at Dobbies
Garden Centres.
At the National Galleries, Jo led a team responsible for using
data and insights to create commercial growth and audience
engagement, and at Dobbies Garden Centres she was responsible for
multi-channel marketing and brand leadership for the stores and
ecommerce. In both roles she closely marketed to the over 65s
audience segments. Jo has also held senior marketing and
communications roles with Standard Life, Elmwood Design consultancy
and Sony Ericsson.
Kevin Dorren, CEO, said:
"We are absolutely delighted Jo is joining the team. We have
taken our time to find the right mix of skills, values, and
experience for this important role. Her knowledge of our often
overlooked and poorly understood target demographic will be
invaluable for the growth of Parsley Box and will help drive cost
effective customer engagement and acquisition."
For more information, please contact:
Parsley Box Group plc
Kevin Dorren, CEO +44 (0)131 608 1990
Instinctif Partners
Matthew Smallwood/Justine Warren +44 (0)20 7457 2005/10
Notes to editors:
Parsley Box was founded in March 2017 specifically to target the
fast-growing and underserved over 65s demographic. The Group
promotes, supports, and celebrates independent living and wellbeing
by making mealtimes for the over 65s easier and more enjoyable. The
product range comprises over 120 products, of which over 50 are
single portion sized meals spanning various popular cuisines. The
dishes are made in the UK using the highest quality ingredients and
provided at a competitive price point with quick delivery times to
the customer's door.
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END
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May 23, 2022 02:01 ET (06:01 GMT)
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