MEAL Parsley Box Group Plc

TIDMMEAL

RNS Number : 1297N

Parsley Box Group PLC

30 May 2022

Parsley Box Group plc

("Parsley Box" or the "Group")

Parsley Box partners with Royal Suppliers for Platinum Jubilee

Sells out rapidly following Daily Mail promotion

Edinburgh-based company, Parsley Box, the direct-to-consumer provider of ready meals focused on the over 65s, announces it has partnered with a range of iconic British brands to create a unique Afternoon Tea for Two to celebrate the remarkable occasion of Queen Elizabeth II's Platinum Jubilee.

The 'tea for two' package includes a range of British products, perfect for celebrating the occasion. They include cakes from royal baker Fiona Cairn's afternoon tea selection, Yorkshire-baked all- butter sultana scones, Rodda's Cornish clotted cream and strawberry jam from the Royal Warrant company, Wilkin & Sons - finished with Whitaker's salted caramel creams and two Edinburgh Gin Raspberry Fizz.

The package has been marketed to existing customers through the Parsley Box website and through the Daily Mail Newspaper.

Allan MacCaskill, Marketing Director Mail Newspapers commented: "Parsley Box has been a strong commercial advertising partner with Mail Newspapers and we are excited to build a stronger partnership together to excite and engage our readership. Exceptional and exclusive offers which match our readership demographic such as Afternoon Tea for Two are a brilliant combination and work well for both parties."

This marks the first time Parsley Box has expanded its range beyond meals and the sellout of the 4,000 hampers proves that with the right product and offer, Parsley Box customers will purchase other products they would not traditionally associate with the brand. It also demonstrates Parsley Box's commitment to product innovation and is part of the marketing strategy put in place this year to focus on relevant occasions for our target demographic.

Parsley Box is one of the few brands to focus on the over 65s, the fastest growing demographic in the UK. Catering to such occasions is a key part of the strategy to drive incremental revenues, order frequency and average order value over time.

CEO, Kevin Dorren said:

"We are delighted to be working with so many highly regarded brands to enable our customers to celebrate the Queen's Jubilee in a fitting fashion. Utilising iconic brands will make this occasion special and there has been an excellent take up from our 65+ demographic customers, many of whom will want to celebrate our Queen's amazing achievements over many years.

It is opportunities like this which match our social and commercial purpose with that of our customers."

Parsley Box Group plc

   Simon Russell, Managing Director                                         +44 (0) 131 608 1990 

Instinctif Partners

   Matthew Smallwood/Justine Warren                                    +44 (0) 20 7457 2005/10 

Notes to editors:

Parsley Box was founded in March 2017 specifically to target the fast-growing and underserved over 65s demographic. The Group promotes, supports, and celebrates independent living and wellbeing by making mealtimes for the over 65s easier and more enjoyable. The product range comprises over 120 products, of which over 50 are single portion sized meals spanning various popular cuisines. The dishes are made in the UK using the highest quality ingredients and provided at a competitive price point with quick delivery times to the customer's door.

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May 30, 2022 02:00 ET (06:00 GMT)

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