12 March
2024
RNS Reach -
non-regulatory announcement
Mirriad Advertising
plc
("Mirriad" or the
"Company")
Mirriad CEO interview
with Brian Wieser of Madison and Wall
Leading industry
analyst and Mirriad's CEO examine the pressing challenges in the
industry and delve into the realm
of in-content advertising and the role of AI
Stephan Beringer, CEO
of Mirriad, the leading in-content advertising and virtual product
placement company, has taken part in an interview with the highly
respected advertising sector analyst Brian Wieser.
The interview presents
a compelling vision for the future of advertising, where in-content
placements not only address the industry's current revenue
challenges but also offer a scalable, viewer-friendly alternative
that could redefine consumer engagement across TV, streaming, and
other media platforms.
Published yesterday,
the interview can be read in full via the Madison and Wall
Substack, here:
https://madisonandwall.substack.com/p/an-interview-with-mirriads-stephan
ENDS
For further
information please visit www.mirriad.com or
contact:
|
Mirriad
Advertising plc
Stephan Beringer,
Chief Executive Officer
Nic Hellyer, Chief
Financial Officer
|
c/o Charlotte Street
Partners
|
|
Nominated
Adviser & Broker:
Allenby Capital
Limited
James Reeve/Lauren
Wright (Corporate Finance)
Guy McDougall/Matt
Butlin (Sales and Corporate Broking)
|
Tel: +44 (0)20 3328
5656
|
|
Financial
Communications:
Charlotte Street
Partners
Tom
Gillingham
Fergus
McGowan
|
Tel: +44 (0) 7741
659021
Tel: +44 (0) 7590
049023
|
Notes to
Editors
About
Mirriad
The leader in virtual
product placement and in-content advertising, Mirriad's
multi-patented and award-winning platform dynamically inserts
products and brands into Television, SVOD/AVOD, Music, and
Influencer content. Mirriad creates net-new revenue opportunities
for content owners with an ad format that virtually integrates
brands in entertainment content, drives exceptional performance for
advertisers and dramatically improves the viewing
experience.
Mirriad currently
operates in the US, Europe, and India.
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