mporium Group PLC New strategic partnership with BPC
02 Novembre 2018 - 8:00AM
RNS Non-Regulatory
TIDMMPM
mporium Group PLC
02 November 2018
02 November 2018
Mporium Group plc
("Mporium" or the "Group")
New strategic partnership with BPC
IMPACT technology to be used by partner in new vertical
Mporium Group plc (AIM: MPM), the technology firm delivering
event-driven marketing, is delighted to announce a strategic
partnership with BPC Land Sales and Marketing ("BPC"), a market
leading services provider to blue-chip property developers.
The partnership marks Mporium's entry into an important new
growth vertical, especially so with the UK government committed to
the building of 300,000 homes a year by the mid 2020's. This
partnership also provides further validation of the Company's
strategy of developing direct channels into new verticals, whilst
continuing to build on its key agency relationships.
BPC act for some of the UK's largest house builders, including
Taylor Wimpey, Berkley Group and Crest Nicholson. The company
provides a one-stop shop solution that caters for the developer's
needs throughout a project, from the sourcing of the raw materials
through to the sale of newly built properties.
The strategic partnership combines BPC's domain expertise with
Mporium's proprietary IMPACT technology, creating a new, next
generation offering for the marketing of newly built
properties.
The use of IMPACT will drive increased marketing efficiencies
for BPC's clients, enabling them to use real-time analytics and
insights to drive their marketing campaigns. Through knowing the
right time and methods to use in engaging with prospective
purchases, BPC's clients will have a unique advantage in marketing
efficiency. For example, digital campaigns can be activated during
a news or entertainment programme that mentions property or
mortgages, capturing those moments when consumer interest in new
homes are stimulated.
Stephen Blight, Director, BPC said:
"BPC is focussed on providing a one-stop property shop for a
select number of property developers. This strategic partnership
extends the scope of BPC's overall business, by leveraging IMPACT's
technology to create a truly innovative solution for marketing in
the house building sector.
The house building market in the UK is vast, with over 190,000
new homes being completed during 2017, and the UK's housing
shortfall will drive substantial market growth over the coming
years. This agreement provides BPC with a unique competitive
advantage within the newly developed property sector. We look
forward to working in partnership with Mporium."
Mporium's Chief Executive, Nelius De Groot, said:
"We are delighted to announce this strategic partnership with
BPC, an acknowledged market leader in its industry, as it
represents another significant milestone in the development of the
Mporium business. The scale and growth of the house building sector
is enormous, and we are very fortunate to have a partner with BPC's
expertise and reputation. This partnership further demonstrates the
appetite for IMPACT's technology across numerous verticals. We look
forward to working closely with BPC in this exciting
partnership."
Enquiries
Mporium: 020 3841 8411
Nelius De Groot, Chief Executive
Officer
finnCap: 020 7220 0500
Henrik Persson / Kate Bannatyne (Corporate Finance)
Andrew Burdis (Corporate Broking)
Alma PR: 020 3405 0209
Rebecca Sanders-Hewett
Josh Royston
Susie Hudson
Notes to editors
About Mporium
Mporium is a technology company at the forefront of the
transformation in digital marketing. Mporium's proprietary
technology enables advertisers, to identify and leverage moments
when there are significant changes in the levels of consumer
engagement.
Based in the UK, Mporium Group plc is quoted on AIM, the junior
market of the London Stock Exchange plc.
www.mporium.com
About BPC
BPC acts for house builders, both publicly and privately owned,
providing a one-stop property shop catering for the developer's
needs in the sourcing of the raw material of the business through
to the sales and completions of the newly built properties.
BPC, work alongside their clients to enhance their client's
prosperity. The intention and objective is not only to work on
today's property deals but also those of tomorrow and the longer
term.
BPC's client list features some of the UK's largest and most
prestigious companies in the house building sector, including
Taylor Wimpey, Berkley Group and Crest Nicholson.
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END
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