EVR Holdings PLC MelodyVR launches iOS/Android Beta and VR Viewer (6836C)
19 Giugno 2019 - 8:00AM
UK Regulatory
TIDMEVRH
RNS Number : 6836C
EVR Holdings PLC
19 June 2019
EVR Holdings plc
("EVR" or the "Company")
MelodyVR launches iOS/Android Beta and accompanying VR
Viewer
EVR Holdings plc (AIM:EVRH), the leading creator of virtual
reality entertainment content and operator of the MelodyVR
platform, is pleased to announce that it has launched a closed beta
of the MelodyVR platform for iOS and Android devices ("the mobile
app") as well as a compatible VR device ("the MelodyVR Viewer"),
both of which will be made available to consumers this Summer.
Introduction
Since the launch of our app on Oculus Go and on Samsung Gear VR
in May 2018, the MelodyVR platform has seen substantial user growth
and an ever-increasing demand for our content across VR devices. We
have been delighted with the way that consumers have engaged with
our service, however, the absence of a VR device itself has often
been a limiting factor for music fans trying to access our content.
Whilst we firmly believe in the future of standalone VR devices, as
well as in the roadmap of hardware manufacturers such as
Facebook/Oculus, hardware device adoption has to-date, been slower
than anticipated due to a number of factors outside of our control.
I am pleased to announce a number of new and exciting initiatives
for our business, that has the potential to substantially increase
our userbase, as well as the reach of our content beyond dedicated
VR headsets, to over one billion recent generation
smartphones*.
The Mobile App
After a period of extensive research and development, we have
today launched a closed beta of the MelodyVR platform on both
Android and iOS devices. As part of the new mobile app, which will
launch to the public later this Summer 2019, alongside a line-up of
unique launch events and partners, consumers will now have access
to the full functionality of the MelodyVR platform without the need
for a dedicated VR device. We're presenting fans with two options
for consuming content whilst using the app, either via full 360
degree video with our unique jump-spot technology, or in 'VR mode'
which delivers a fully immersive VR experience to fans when
combined with a MelodyVR viewer. As is currently the case with our
VR app, fans will now be able to enjoy all of the functionality of
the MelodyVR platform and can consume, purchase and enjoy our
recorded and live content directly from their smartphones. We will
also benefit from increased marketing opportunities, given that
artists and our partners will now be able to directly link to our
app and our content from their digital or social channels, enabling
their fans to engage with MelodyVR in just a few seconds.
For more information on the MelodyVR mobile app, please see the
following link:
on.melodyvr.com/mobileapp_preview
The MelodyVR Viewer
Following on from the news of our new mobile app I'm pleased to
announce another initiative - the MelodyVR viewer. Smartphones in
their standard form, lack the ability to deliver a fully immersive
VR experience, which is why we have developed our own VR viewer - a
high quality, low-cost product that enables anyone with a recent
smartphone to experience a true VR experience, without the need for
a dedicated VR device. We believe there are currently over one
billion compatible devices in consumer hands, all of which have the
potential to access the MelodyVR mobile app. The MelodyVR viewer,
which will be made available to consumers later this year, delivers
an experience that 86% of users in consumer testing agree is
comparable or better than Oculus Go. The product will be also
available to consumers at an extremely low cost compared to current
hardware offerings. Our VR viewer will soon be available to
purchase in two ways: directly via our mobile app, or via packaged
content bundles featuring both recorded content, as well as bundled
with Live VR tickets, meaning that consumers can get access to our
content and a viewer, for a cost-effective all-in-one price. This
initiative now means that even if a fan does not have an Oculus Go
or similar VR device, they can still engage with our service in a
fully immersive way, all for much lower than the average price of a
concert or event ticket.
For more information of the MelodyVR viewer, please see the
following link:
on.melodyvr.com/mobileapp_preview
The Mobile Market Opportunity
These new developments will significantly widen the reach of our
service beyond that of dedicated VR devices, to the wider
mass-market of both smartphone and VR users. As a company, we
strongly believe in the future of VR and in the consumer adoption
of dedicated VR hardware, but in the interim period whilst Facebook
progresses towards its goal of one billion active VR users, we seek
to scale both our userbase and revenues by entering the wider
mobile market which is significantly larger than the current
install base of VR devices.
For further information please contact:
EVR Holdings plc
Anthony Matchett, Executive Chairman & CEO Tel: +44 (0) 20
7097 5737
Andy Brown, Chief Financial Officer www.evrholdings.com
Investec Bank plc: Nominated Adviser, Financial Adviser Tel: +44 (0)20 7597 5970
and Corporate Broker
Corporate Finance: David Anderson / Junya Iwamoto
Corporate Broking: Sara Hale
* Source: Statista Research - Smartphones Industry Statistics
and Facts
Notes to Editors:
MelodyVR is a wholly owned subsidiary of EVR Holdings plc
('EVR'), a
company that is listed on the AIM market of the London Stock
Exchange
under the ticker EVRH.L.
For more information on Melody VR, please visit:
www.melodyvr.com
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END
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