TIDMEVRH
RNS Number : 0316N
EVR Holdings PLC
15 May 2020
EVR Holdings plc
('EVR' or the 'Company')
MelodyVR develops new content studio and launches music
series
'Live from LA'
First week's line-up includes: John Legend, Katelyn Tarver, The
Score and many more, Live from LA begins on May 16
EVR Holdings plc (AIM:EVRH), the leading creator of virtual
reality entertainment content and operator of the MelodyVR
platform, is pleased to announce the launch of Live from LA , a new
live music series delivered directly into fans' homes around the
world, broadcast from MelodyVR's brand-new studio location in Los
Angeles.
Starting Saturday with an exclusive show from global superstar
John Legend at 6pm PST. The series will also include performances
from Machine Gun Kelly, Katelyn Tarver and The Score during the
first week, with many more artists yet to be announced. Live from
LA has been developed to provide fans with incredible immersive
performances from their favourite artists and overcomes many of the
COVID-19 related challenges currently facing the music industry,
whilst maintaining the highest levels of safety for both performers
and crew.
The staging of this new immersive content series ensures artists
can continue to connect with their fans during a period absent of
traditional concerts, tours or festivals. Using cutting edge
technology in combination with our own in-house technical
experience, our high quality immersive state of the art studio
facility in Los Angeles will accommodate unique high-throughput
production requirements whilst preserving the safety of artists,
public and the on-site team, enabling artists to create broadcast
quality content that can be distributed to their fans either in
real-time as live events, or pre-recorded to be consumed at a later
date.
Whilst the initial series of performances is to be made
available for fans for free during these difficult times, this
initiative is expected to deliver new opportunities for revenue
generation for the company throughout the course of this year and
beyond, via the potential monetisation of events and performances
as the series continues.
Given the current restrictions surrounding traditional
audience-focused shows and concerts, MelodyVR intends to broadcast
virtual events for the foreseeable future. The goal is to
demonstrate both the importance and engagement that digital content
and the MelodyVR platform can provide as fans remain in
isolation.
Anthony Matchett, CEO of MelodyVR said: "During these
unprecedented times, it is difficult to foresee the upcoming
changes and challenges that we may face personally as individuals,
and the changes and challenges that many businesses and industries
will experience moving forwards. MelodyVR was founded with the
vision of providing fans with a new and exciting way of
experiencing the live music they love, regardless of their
location, age or financial means, and with a view that our company
or content would never seek to replace the thrill of attending
concerts, festivals or tours in person. Unfortunately, due to the
recent events, we are now presented with a landscape where any
mass-gatherings or public events are prohibited, which is extremely
damaging to both artists and to the music industry as a whole. As a
company that has deep-rooted experience with virtual events and
immersive content, we are well positioned to benefit the music
industry, including our partners such as promoters, artists,
managers and record labels; many of whom are unable to conduct
their business operations as usual. Our new studio facility in LA,
which has been custom designed to maintain stringent safety
standards whilst creating the highest possible quality content,
leverages our unique skillset of broadcasting immersive
performances digitally via the MelodyVR platform. It provides a
viable, creative alternative for artists wishing to reach their
fans whilst they are unable to perform publicly. During the
pandemic, fans have continued to access MelodyVR at an accelerated
rate, with smartphone installs of our app increasing by 1100% over
the last 7 weeks, demonstrating both the demand and appetite for
our content. Throughout the course of the year ahead, we will
continue to serve our consumers and the music industry by creating
and broadcasting performances to fans from our unique studio
location in Los Angeles, as well as from other locations in
different territories.
John Legend said: "Come and join me for a very special
performance live from MelodyVR's studio on Saturday May 16. While
we can't be together in person right now, I'm excited to share this
moment with my fans."
"I've really missed getting to play shows and perform my songs
live for an audience" explains Multi-talented pop singer, actress
and songwriter Katelyn Tarver, "MelodyVR is a great way for me to
get to do that in a way that feels really interactive and as close
to the real thing as we can get right now! Music always makes me
feel connected to myself and other people. I hope my performance
can provide a little bit of that feeling for you, too."
About Live from LA
Performances will be broadcast on smartphones and VR headsets
via the MelodyVR app (downloadable at on.melodyvr.com/App ).
Through MelodyVR's unique camera and production technology, viewers
will be transported to a specially created, state-of-the-art set to
experience unique immersive performances. Fans are able to
virtually stand next to their heroes and experience the power of
live performance without leaving their homes. The series is
intended to support both the music industry and music lovers by
providing artists with an innovative, personal way to perform and
interact with their fans during this challenging time.
In order to prioritize the safety of the team, artists and wider
community, social distancing and safety precautions are rigorously
observed at all times. Taking advice from third party specialist
advisors, the following measures are taken:
-- Artists and performers remain in isolation for the duration
of the performance, and do not come into contact with the public or
on-site crew.
-- MelodyVR's unique technology allows for the crew to
communicate with artists and handle all technical and production
needs from an entirely separate area. There is no direct, in-person
interaction between artists, their teams and the MelodyVR team.
-- Before and after each performance, the studio is extensively
sanitized and cleaned using antibacterial agents, by a professional
team.
-- Artists have a separate entrance to the building and to the
performance to enable them to drive from door to door, enter the
building, perform, and head home, with no cross-contamination.
-- There is a health and safety advisor on site at all times, to
ensure the highest level of precautions are adhered to.
Artists revealed so far are as follows:
John Legend : Saturday May 16 at 6pm local time (PDT), 9pm (EDT)
and 2am + 1 day (BST).
The Score : Sunday May 17 at 6pm local time (PDT), 9pm (EDT) and
2am + 1 day (BST).
Katelyn Tarver : Tuesday May 19 at 6pm local time (PDT), 9pm
(EDT) and 2am + 1 day (BST).
More shows will be announced on the MelodyVR app on May
20(.)
About MelodyVR
MelodyVR launched in 2015 with a simple mandate: not to replace
the live music experience, but to harness the power of virtual
reality to get people closer to the music they love.
By using VR technology, the founders realized that they could
place fans in the crowd or on stage with their favourite musicians
at live events. From epic stadium shows to intimate studio
performances, the possibilities are endless: capacity restrictions
are eliminated, music lovers can attend otherwise sold-out dates,
and the barriers (distance, age, cost, access) that might keep
people from experiencing their heroes live are swept away. The
result? Artists can reach more fans than ever before, with a level
of intimacy which has previously not been possible.
MelodyVR is the only licensed VR music platform and has the
world's largest library of exclusive immersive and interactive
music experiences from the likes of Post Malone, Lewis Capaldi,
Blake Shelton, Wiz Khalifa, Kelly Clarkson, Niall Horan, Fall Out
Boy, Julia Michaels, KISS, The Chainsmokers and Imagine
Dragons.
The Live from LA news comes on the back of MelodyVR's On Stage
series, which allowed fans to relive some of its most popular
shows. Also screening for free via the MelodyVR app, these global
watch-backs included sold-out gigs from the likes of Imagine
Dragons, Lewis Capaldi, Julia Michaels, Panic! At The Disco and Wiz
Khalifa.
Available on smartphones and VR headsets, the MelodyVR app can
be downloaded at on.melodyvr.com/App
For further information please contact:
EVR Holdings plc
Anthony Matchett , Executive Chairman & CEO
email@evrholdings.com
Arden Partners plc: Nominated Adviser and Broker Tel: +44 (0) 20
7614 5900
Corporate Finance: Ciaran Walsh / Ruari McGirr / Ben Cryer
Corporate Broking: Simon Johnson
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END
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