MelodyVR Group PLC Live Nation Partnership (2713S)
08 Luglio 2020 - 8:00AM
UK Regulatory
TIDMMVR
RNS Number : 2713S
MelodyVR Group PLC
08 July 2020
MelodyVR Group PLC
('MVR' or the 'Company')
LIVE NATION TO LAUNCH VIRTUAL CONCERTS FROM LONDON'S O2 ACADEMY
BRIXTON IN PARTNERSHIP WITH MELODYVR
MelodyVR Group PLC (AIM:MVR), the leading creator of virtual
reality entertainment content and operator of the MelodyVR
platform, is pleased to announce that it has entered into an
exclusive partnership with Live Nation UK for a series of
pioneering new live concerts connecting artists and fans in 360deg
virtual reality. Fans will be able to purchase tickets from
Ticketmaster and in-app via the MelodyVR platform.
Live From O2 Academy Brixton will deliver live performances from
artists using cutting-edge virtual reality technology, transporting
audiences into the iconic London venue from homes around the world.
Fans will have the choice of watching each performance from
multiple vantage points within the venue including on stage with
the artists themselves. Performances will be available in both
360deg and virtual reality on the MelodyVR app for anyone with a
smartphone or Oculus VR device.
The news follows the success of Wireless Festival's virtual
incarnation, Wireless Connect, which concluded yesterday. The
ambitious three-day 360deg event featured new and exclusive
performances from London and LA, with performances from 70 UK and
US hip hop, rap, R&B and grime artists. Delivered by Festival
Republic and MelodyVR, this pioneering event attracted in excess of
132,000 fans from 34 countries across the world and more than one
million interactions over the weekend.
Each Live From O2 Academy Brixton show will be entirely bespoke
and created in collaboration with artist teams, to deliver an
exclusive, unique and premium series of events with high quality
production values. This unique opportunity for artists to perform
live for their fans will create new opportunities for revenue
generation and complement our continuing program of live
performance releases, with tickets for this exclusive series sold
via the series exclusive ticketing agent - Ticketmaster.
Denis Desmond, Chairman Live Nation U.K. said, "We look forward
to partnering with MelodyVR and presenting Live From O2 Academy
Brixton which will connect artists with fans globally through the
latest and exciting 360deg VR technology, direct from a
purpose-built studio set within this iconic and world-famous
venue."
CEO of MelodyVR Anthony Matchett said "MelodyVR's mission is to
use our innovative technology to make sure artists can keep staging
amazing shows and fans can continue to experience and enjoy the
live music that they love. We've helped to take Wireless virtual
this weekend, co-creating the successful Wireless Connect, and Live
From O2 Academy Brixton is another exciting venture in partnership
with Live Nation. Virtual shows are here to complement and support
live entertainment, and we are proud to be working with the rest of
the industry to ensure that live music doesn't stop."
Performances will be available on the MelodyVR app for anyone
with a smartphone or an Oculus VR device across the UK, USA Canada,
France, Germany, Sweden, Spain, Italy, Portugal, the Netherlands,
Ireland, Switzerland, Austria, Greece and Belgium. Ticketmaster is
the exclusive ticketing agent for the series. Fans will be able to
purchase access to each concert individually.
The full series of Live From O2 Academy Brixton to be announced
soon.
For further information please contact:
MelodyVR Group PLC
Anthony Matchett , Executive Chairman & CEO www.melodyVR.group
Arden Partners plc: Nominated Adviser and Tel: +44 (0) 20 7614
Broker 5900
Corporate Finance: Ciaran Walsh / Ruari McGirr
/ Ben Cryer
Corporate Broking: Simon Johnson
About MelodyVR
MelodyVR launched in 2015 with a simple mandate: not to replace
the live music experience, but to harness the power of virtual
reality to get people closer to the music they love.
By using VR technology, the founders realized that they could
place fans in the crowd or on stage with their favourite musicians
at live events. From epic stadium shows to intimate studio
performances, the possibilities are endless: capacity restrictions
are eliminated, music lovers can attend otherwise sold-out dates,
and the barriers (distance, age, cost, access) that might keep
people from experiencing their heroes live are swept away. The
result? Artists can reach more fans than ever before, with a level
of intimacy which has previously not been possible.
MelodyVR is the only licensed VR music platform and has the
world's largest library of exclusive immersive and interactive
music experiences from the likes of Post Malone, Lewis Capaldi,
Blake Shelton, Wiz Khalifa, Kelly Clarkson, Niall Horan, Fall Out
Boy, Julia Michaels, KISS, The Chainsmokers
Available on smartphones and VR headsets, the MelodyVR app can
be downloaded at on.melodyvr.com/App
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading
live entertainment company comprised of global market leaders:
Ticketmaster, Live Nation Concerts, and Live Nation Media &
Sponsorship. For additional information, visit
www.livenationentertainment.com
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END
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