Reach announcement*
21 August 2024
Nexxen International
Ltd
("Nexxen"
or the "Company")
Nexxen's Exclusive Automatic
Content Recognition Data is Now Available on The Trade
Desk
Nexxen will provide
self-service TV data through The Trade Desk for the first time in
the U.K. and Canada, enabling more
efficient media investment across the premium
internet
New
York, August 21, 2024 -
Nexxen, a global, flexible advertising technology
platform with deep expertise in data and advanced TV,
today announced a strategic data partnership with The Trade Desk. Providing The
Trade Desk's advertisers access to automatic content recognition
("ACR") data segments - available exclusively from Nexxen -
this integration offers
clients advanced cross-channel and cross-device targeting
capabilities, for more efficient media investment across the premium, open
internet.
ACR data, broadly held within and
fragmented among walled gardens, helps
solve CTV's biggest challenges, like advertising
over-saturation and
fragmented targeting. Nexxen's ACR data segments allow advertisers
to achieve incremental reach with TV-viewing audiences, controlled
frequency and competitive conquesting.
Spanning both linear and streaming,
Nexxen's ACR data segments are directly available on The Trade
Desk's platform for activation as its first self-service TV data
provider in the U.K. and Canada, as well as in the U.S. and
Australia. The data segments are categorized by genre, networks,
programs and brand-level ad exposure, offering more holistic and
comprehensive TV-viewing data.
"We've long understood and
appreciated the ways in which ACR data can empower advertisers to
better understand their audiences' TV viewership patterns and
inform their cross-platform investments," said Karim Rayes, Chief
Product Officer at Nexxen. "Ultimately, we want to ensure these
advertisers have access to the richest, most relevant data
available and the flexibility to activate that data across the
premium, open internet - which is exactly what this partnership
with The Trade Desk brings to market."
"Brands need to think about TV media
buying in a holistic manner that combines both their linear and CTV
plans," said Ben Sylvan, VP of Data Partnerships at The Trade
Desk. "Nexxen's ACR data can empower advertisers to better
understand their audience across platforms and devices, so they can
aim to efficiently invest their media budgets to provide consumers
with a premium ad experience."
About Nexxen
Nexxen empowers advertisers,
agencies, publishers and broadcasters around the world to utilize
data and advanced TV in the ways that are most meaningful to them.
Our flexible and unified technology stack comprises a demand-side
platform ("DSP") and supply-side platform ("SSP"), with the Nexxen
Data Platform at its core. With streaming in our DNA, Nexxen's
robust capabilities span discovery, planning, activation,
monetization, measurement and optimization - available individually
or in combination - all designed to enable our partners to reach
their goals, no matter how far-reaching or hyper niche they may
be.
Nexxen is headquartered in Israel
and maintains offices throughout the United States, Canada, Europe
and Asia-Pacific, and is traded on the London Stock Exchange (AIM:
NEXN) and NASDAQ (NEXN). For more information, visit
www.nexxen.com.
About The Trade Desk
The Trade Desk™ is a technology
company that empowers buyers of advertising. Through its
self-service, cloud-based platform, ad buyers can create, manage,
and optimize digital advertising campaigns across ad formats and
devices. Integrations with major data, inventory, and publisher
partners ensure maximum reach and decisioning capabilities, and
enterprise APIs enable custom development on top of the platform.
Headquartered in Ventura, CA, The Trade Desk has offices across
North America, Europe, and Asia Pacific. To learn more, visit
thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and
YouTube.
For
further information please contact:
Nexxen International Ltd.
Billy Eckert, Vice President of Investor Relations
ir@nexxen.com
Caroline Smith, Vice President of
Communications
csmith@nexxen.com
KCSA
(U.S. Investor Relations)
David Hanover, Investor Relations
nexxenir@kcsa.com
Vigo
Consulting (U.K. Financial PR & Investor
Relations)
Jeremy Garcia / Peter Jacob
Tel: +44 20 7390 0230 or nexxen@vigoconsulting.com
Cavendish Capital Markets Limited
Jonny Franklin-Adams / Seamus Fricker / Rory Sale (Corporate
Finance)
Tim Redfern / Jamie Anderson (ECM)
Tel: +44 20 7220 0500
Forward Looking
Statements
This press release contains
forward-looking statements, including forward-looking statements
within the meaning of Section 27A of the United States Securities
Act of 1933, as amended, and Section 21E of the United States
Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates,"
"believes," "expects," "intends," "may," "can," "will,"
"estimates," and other similar expressions. However, these words
are not the only way Nexxen identifies forward-looking statements.
All statements contained in this press release that do not relate
to matters of historical fact should be considered forward-looking
statements, including without limitation statements regarding the
benefits associated with any Nexxen partnership (including with The
Trade Desk), Nexxen's products and platforms including the Nexxen
cross-screen measurement tools, Data Platform and CTV offering.
These statements are neither promises nor guarantees but involve
known and unknown risks, uncertainties and other important factors
that may cause Nexxen's actual results, performance or achievements
to be materially different from its expectations expressed or
implied by the forward-looking statements, including, but not
limited to, the following: negative global economic conditions;
global conflicts and war, including the current terrorist attacks
by Hamas, and the war and hostilities between Israel and Hamas and
Israel and Hezbollah, and how those conditions may adversely impact
Nexxen's business, customers, and the markets in which Nexxen
competes. Nexxen cautions you not to place undue reliance on these
forward-looking statements. For a more detailed discussion of these
factors, and other factors that could cause actual results to vary
materially, interested parties should review the risk factors
listed in the Company's most recent Annual Report on Form 20-F,
filed with the U.S. Securities and Exchange Commission
(www.sec.gov) on March 6, 2024. Any forward-looking statements made
by Nexxen in this press release speak only as of the date of this
press release, and Nexxen does not intend to update these
forward-looking statements after the date of this press release,
except as required by law.
Nexxen, and the Nexxen logo are
trademarks of Nexxen International Ltd. in the United States and
other countries. All other trademarks are the property of their
respective owners. The use of the word "partner" or "partnership"
in this press release does not mean a legal partner or legal
partnership.
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