TIDMOOUT
Ocean Outdoor Limited
23 August 2021
23 August 2021
Ocean Outdoor Limited
("Ocean" or the "Company" or the "Group")
Ocean Outdoor Wins Prestigious Outdoor Media Contract for Canary
Wharf London Group
Ocean Outdoor Limited (LSE: OOUT), a leading operator of premium
Digital Out-of-Home ("DOOH") advertising in the United Kingdom, the
Netherlands, the Nordics and Germany, is pleased to announce that
it has been appointed the exclusive outdoor media partner for the
Canary Wharf Group.
Ocean has been awarded a new long-term DOOH advertising contract
with a lifetime contract value of GBP30 million.
Regarded as one of Europe's most prestigious DOOH locations,
Canary Wharf is a 24/7 sustainable city that offers an exceptional
media opportunity, distributed across 16.5million square feet of
prime retail, office, residential and leisure space.
Under the terms of the deal, Ocean will retain exclusive rights
to sell 40 full motion digital screens, and one large format full
motion screen, and develop the Canary Wharf advertising channel
across a variety of formats to enhance the audience experience as
people return to work.
The new contract replaces Ocean's previous sales and marketing
arrangement with an agent of Canary Wharf Group (CWG) which was
awarded in January 2020 and establishes a bilateral relationship
with the owner of London's global commercial centre, retail,
residential and leisure destination.
Ocean has operated the large format Reuters screen which is
positioned just outside Canary Wharf tube station for more than 10
years.
Plans are also in place to expand the DOOH network further ready
for the arrival of Crossrail services in 2022. Canary Wharf already
has excellent transport links to the rest of London via the Jubilee
line, the DLR, and the Thames Clipper.
The DOOH network will become part of Ocean's automated sales
platform which facilitates programmatic activation of super-premium
inventory at prime locations.
Ocean CEO, Tim Bleakley, said : " This new contract is an
important win which reaffirms Ocean's partnership with a renowned
global destination and our ability to offer clients a seamless,
premium network right across London.
"Canary Wharf is iconic, unique and its out of home audiences
are peerless. Bringing the DOOH channel together under a single
operator allows us to expand on the work already underway and
double down on those efforts as we move forwards towards recovery
and out of the pandemic."
Leanne Peters, Director of Marketing, Canary Wharf Group , said:
"We chose Ocean Outdoor as they know the Canary Wharf estate well
through their innovative work for the large digital screen at
Reuters Plaza. They have excellent credentials as a large format
specialist in landmark locations such as Canary Wharf and we are
excited to see what they can deliver for us and our audience of
residents, workers and visitors on the Estate."
ENDS
About Ocean Outdoor
Ocean Outdoor is a leading operator of digital out-of-home
(DOOH) advertising across the UK, Northern and Continental Europe.
The Group's network of 4,000+ screens covers seven countries and
351 cities with its technological capabilities delivering the most
impactful and measurable DOOH brand and advertising
experiences.
Ocean's portfolio comprises of some of the most iconic
locations, such as the Piccadilly Lights and the BFI IMAX, whilst
it also works closely with high-profile landlords, including
Landsec, Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the
Canary Wharf Group, as well as major city councils on the
development of its network.
To date the Group's growth has been driven by tender wins and
the rollout of new locations, as well acquisitions that complement
the existing portfolio. Since 2018, Ocean has completed seven
acquisitions, which have enabled it to expand its UK footprint and
move into the Netherlands, the Nordics and Germany.
About Canary Wharf Group
Canary Wharf Group (CWG) is the developer of the largest urban
regeneration project in Europe. CWG develops, manages and currently
owns interests in approximately 7.7 million sq ft of office space,
0.9 million sq ft of retail and over 1,000 Build to Rent apartments
and 395 affordable units.
CWG is the largest sustainable developer in the UK with over 11
million sq ft of sustainable certified buildings. CWG also excels
operationally as it purchases 100% electricity from renewable
sources since 2012 and zero waste to landfill since 2009.
CWG has created a 24/7 city where people can live/work/play on
the Canary Wharf estate and enjoy all the benefits: great transport
links, access to green spaces and waterside living; and a wide
range of amenities including an award-winning arts and events
programme. Canary Wharf's retail offering comprises over 300 shops,
including grocery stores, pharmacies, health clubs, bars and
restaurants, all within 15 minutes' walk.
The Company's current GBP1.3bn construction activity is composed
of 500k square feet of commercial properties and over 1,100 new
homes for sale and rent.
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END
NRABUGDIGXDDGBG
(END) Dow Jones Newswires
August 23, 2021 02:00 ET (06:00 GMT)
Grafico Azioni Ocean Outdoor (LSE:OOUT)
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Grafico Azioni Ocean Outdoor (LSE:OOUT)
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