Brave Bison Group PLC Renews and Expands Relationship with PGA TOUR
08 Marzo 2019 - 8:01AM
RNS Non-Regulatory
TIDMBBSN
Brave Bison Group PLC
08 March 2019
RNS Reach announcement (non-regulatory)
Brave Bison Group plc
("Brave Bison" or "the Group")
Renews and Expands Strategic Relationship with the PGA TOUR
Brave Bison, the social video company, is pleased to announce
that The PGA TOUR ('the TOUR') has renewed its strategic
relationship with the Company. Brave Bison has worked with the TOUR
to enhance its presence across its portfolio of YouTube channels
since 2017.
Brave Bison will continue to work in collaboration with the
TOUR's content teams to drive advertising revenue, increase organic
views, and generate subscriber growth. Its services will include
YouTube channel management, digital rights management, and content
strategy development.
The deal will now expand to the TOUR Facebook page where Brave
Bison will help protect its intellectual property across Facebook
via rights management as well as advising on Facebook video
strategy.
Since the partnership began, the TOUR has seen its YouTube
subscribers triple, and views grew significantly. Brave Bison
produced a new YouTube content series called The Sweet Spot to
market and build excitement around the TOUR's flagship golfing
tournaments in 2018. This used a mix of well-known archive
tournament footage, repurposed for a younger audience. The series
has brought in three times more subscribers than the channel's
average.
Claire Hungate, Brave Bison's Chief Executive Officer, said:
"The TOUR is one of the most content-rich sports organisations in
the world, and we are delighted to renew our partnership to ensure
its content and exciting stories are seen by as big an audience as
possible. We finished 2018 as the largest Facebook publisher in the
world based on views*, and we are very excited to support the
TOUR's Facebook portfolio."
*According to Tubular Lab's Media & Entertainment
Leaderboards.
ENDS
For further information please contact:
Brave Bison Group plc
Jack Bates, Communications Manager
Email: jackbates@bravebison.io
Allenby Capital Limited
Jeremy Porter / Asha Chotai
Tel: 020 3328 5656
Newgate Communications
Elisabeth Cowell / Fiona Norman
bravebison@newgatecomms.com
Tel: 020 3757 6880
About Brave Bison
Brave Bison is a social video company, proudly working with some
of the biggest brands and most followed YouTube and Facebook talent
in the world, to build successful global social media channel and
content strategies and properties.
Brave Bison is also publisher of a global network of owned and
operated social channels, regularly placed at the very top of the
global rankings for monthly views and recently becoming #1 global
publisher on Facebook.
Brave Bison makes it simple for content owners, creators,
brands, publishers and platforms to unlock the value of online
video, whether on a licensed, ad-funded, direct to consumer or paid
placement basis. Clients include P&G, Shell, PUMA and
Hyundai.
The business is based in two regions - Europe, with headquarters
in London; and APAC, with offices in Singapore.
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Authority to act as a Primary Information Provider in the United
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of this information may apply. For further information, please
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END
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