SCA Sports Cafe

RNS Number:2391P
Sports Cafe Holdings plc
09 January 2007

For immediate release                                            9 January 2007



                            Sports Cafe Holdings plc
                        ("Sports Cafe or the "Company")

                                 Trading Update


Further to the announcement made on 8 January 2007, Sports Cafe (AIM: SCA), the
owner and operator of the Sports Cafe chain of leading licensed sports
entertainment venues, provides a further update.


Trading conditions slowed during the final quarter of the year and as a result
the full year results will be below previous management expectations.


During the fourth quarter, the Company commenced a cost cutting programme to
streamline the business in line with current trading, including the previously
announced withdrawal from the on-line gaming market. The impact of these
measures will increase margins during 2007 and reduce both central and operating
units' costs.


The Company continues to remain within the terms of its banking  covenants. The
Board is exploring alternative financing strategies, including the sale and
leaseback of its Birmingham site, in order to enhance shareholder value and
continue the expansion of the Sports Cafe estate in line with its previously
stated strategy.


Further to the announcements made on 8 September 2006 and 17 October 2006
concerning the possibility of an offer being made for the whole of the issued
share capital of the Company, the board of Sports Cafe confirms that it remains
in discussions but that no indicative offer has been received.


A further announcement will be made as appropriate.


For further information, please contact:


Sports Cafe Holdings Plc                                    Tel: 020 7839 3377
Bill Balkou/Paul Wright

Buchanan Communications                                     Tel: 020 7466 5000
Charles Ryland/Rebecca Skye Dietrich

Teather & Greenwood Limited                                 Tel: 020 7426 9000
Mark Dickenson/Sindre Ottesen





Dealing Disclosure Requirements

Under the provisions of Rule 8.3 of the Code, if any person is, or becomes,
"interested" (directly or indirectly) in 1% or more of any class of "relevant
securities" of Sports Cafe, all "dealings" in any "relevant securities" of that
company (including by means of an option in respect of, or a derivative
referenced to, any such "relevant securities") must be publicly disclosed by no
later than 3.30 pm (London time) on the London business day following the date
of the relevant transaction. This requirement will continue until the date on
which the offer becomes, or is declared, unconditional as to acceptances, lapses
or is otherwise withdrawn or on which the "offer period" otherwise ends. If two
or more persons act together pursuant to an agreement or understanding, whether
formal or informal, to acquire an "interest" in "relevant securities" of Sports
Cafe, they will be deemed to be a single person for the purpose of Rule 8.3.

Under the provisions of Rule 8.1 of the Code, all "dealings" in "relevant
securities" of Sports Cafe or any of their respective " associates", must be
disclosed by no later than 12.00 noon (London time) on the London business day
following the date of the relevant transaction.

A disclosure table, giving details of the companies in whose "relevant
securities" "dealings" should be disclosed, and the number of such securities in
issue, can be found on the Takeover Panel's website at
www.thetakeoverpanel.org.uk .

"Interests in securities" arise, in summary, when a person has long economic
exposure, whether conditional or absolute, to changes in the price of
securities. In particular, a person will be treated as having an "interest" by
virtue of the ownership or control of securities, or by virtue of any option in
respect of, or derivative referenced to, securities.

Terms in quotation marks are defined in the Code, which can also be found on the
Panel's website. If you are in any doubt as to whether or not you are required
to disclose a "dealing" under Rule 8, you should consult the Panel.

Notes to Editors:

Sports Cafe Holdings plc (formerly Coliseum Group plc), which floated on AIM in
2001, owns and operates the Sports Cafe chain, a leading licensed sports
entertainment venue. The recent opening of Sports Cafe Bristol brings the number
of operating venues in the UK to eight, including London, Leeds, Manchester,
Glasgow, Newcastle, Liverpool, Birmingham and Bristol, while a new site at
Cardiff is currently in development.

The flagship venue in London's Haymarket is viewed as one of the UK's premier
sports restaurant and entertainment facilities. The Sports Cafe brand
capitalises on the UK consumers' passion for sport and the Board's strategy is
to continue to develop a portfolio of Sports Cafe units, offering access to a
wide range of UK and international sports, and to offer additional sports
related services appealing to broad customer base.

Sports Cafe caters to a wide audience, from sporting enthusiasts to late-night
partygoers to office and family functions, by way of multiple plasma and super
screens, pool tables and its late-night licences.

The increased size of the Company and the continuing benefit of its focus on
sporting events has enabled Sports Cafe to attract consistently large audiences
and maintain their position at the premium end of the market. The continuing
expansion into new locations throughout the UK will enhance the brand as a
leader in its field.

Sports Cafe continues to use its position as a premier Sports Venue to host a
wide range of corporate and related sports events. Local and national TV and
Radio broadcasts were made live from several Sports Cafe sites throughout the
Football World Cup and events were hosted on behalf of a wide range of
International Sports including Rugby League, Cycling, Motor Racing and Soccer
during the period.



In February 2006, Sports Cafe Bet opened its first Betting Shop at 240 Broad
Street, Birmingham. A second licence was granted in Manchester in June 2006 and
a further application has been submitted for Glasgow. The objective of Sports
Cafe Bet is to offer a new service to Sports Cafe customers and to the general
public who are focused on sporting events being shown in our sites. This
strategy has proved to be successful with the operation generating a small
profit and attracting considerable interest across a wide range of UK and
International sporting events.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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