SANTA MONICA, California,
April 29, 2015 /PRNewswire/ --
Minds + Machines Group (LSE: MMX), the owner and operator of the
new .fit top-level domain, is delighted to announced that
the Arnold Sports Festival, one of the many inspiring organizations
associated with Arnold
Schwarzenegger - the international film-star and seven-time
Mr. Olympia winner - has taken several .fit domains names,
including Arnold.fit and Arnoldsports.fit.
The Arnold Sports Festival, the largest multi-sport festival in
the US in which Schwarzenegger, the former Governor of California, is one of the co-promoters, joins many
other brands which registered their names in advance of today's
launch of the .fit top-level domain. From 16:00 UTC, gyms, bodybuilders, runners, athletes,
nutritionists and all lovers of keeping fit will be able to
register their own .fit domain name web address for the
first time.
Brent LaLonde, Director of
Communications for Arnold Sports Festival, commented:
"The Arnold Sports Festival is proud to acquire arnold.fit
and arnoldsports.fit and hope to take advantage of these new
addresses on the fitness-focused .fit domain in the near future.
The fitness community is one of the most dedicated communities in
the world and is well deserving of its own domain home on the
Web."
Antony Van Couvering, Minds +
Machines CEO, added:
"Arnold is an iconic figure and the Arnold Sports Festival is
a hugely popular event. We look forward to attending the Festival
and promoting usage
of .fit, a
fantastically memorable, short three-letter extension which to the
sports and health community is vastly more relevant than .com.
Registrants will also have a huge choice: there's a great name for
everyone who associates with being fit.'’
.fit will be available to purchase from 16:00 UTC today, 29 April
2015. Standard names are $25
per year, with Premium names starting from $50. To register your own .fit domains,
visit mindsandmachines.com/fit, or contact any leading domain
registrar.
Minds + Machines is additionally running a Pioneer Program for
.fit allowing notable brands and personalities from the
fitness industry to take their pick of available premium and
standard names to promote themselves and the .fit top-level
domain. Further details are available at join.fit.
About Minds + Machines
For more information on Minds + Machines (LSE:MMX), its services
and companies within the Group, please go to
investors.mindsandmachines.com.
About Arnold Sports Festival
The Arnold Sports Festival is the largest multi-sport event in
the United States with more than
18,000 athletes competing in 50 sports and events. Founded by Gov.
Arnold Schwarzenegger and
James J. Lorimer in 1989, the Arnold
Sports Festival attracts nearly 200,000 fitness fans to
Columbus, Ohio the first weekend
of March each year. The 28th Annual Arnold Sports Festival
will be held March 3-6, 2016 in
Columbus, Ohio. The Arnold Sports
Festival also produces Arnold Classic Europe, Arnold Classic Brasil
and Arnold Classic Australia each year, while Arnold Classic South
Africa will debut in 2016. http://www.arnoldsportsfestival.com.
Further information
Tina Lord - Minds + Machines
+1-424-299-2079
media@mindsandmachines.com
SOURCE Minds + Machines