SAN FRANCISCO, July 13, 2015 /PRNewswire/ --
Collaboration Between
Leading Legal Publisher and New Verified Domain
Dedicated to the Legal Profession is Major Milestone
on Road to Expanded, Reliable Internet Presence For
The Law Community
.Law Scheduled to Enter
'Sunrise' Period
on July 30
and General Availability on October
12
Minds + Machines (LSE:MMX), a leading owner and operator of
gTLDs, today announced a strategic partnership with ALM Media, LLC,
one of the world's largest legal media companies, to collaborate on
advertising and marketing content for the new top-level domain
".law" across ALM's legal media publications, conferences
and digital platforms. In addition, ALM will adopt over 100 .law
URLs for its existing legal properties and new product rollouts.
The announcement was made at Legaltech West Coast, the most
important legal technology event on the West Coast.
(Logo:
http://photos.prnewswire.com/prnh/20150713/235436LOGO )
It was also announced that the Sunrise period for .law, where
trademark owners can register their names in .law, will begin on
July 30, 2015. Names in the .law
domain will then go on sale to credentialed legal practitioners on
a first-come, first-served basis when the .law domain enters
General Availability on October 12,
2015.
Dedicated to lawyers worldwide, and requiring validation of
legal credentials upon application and renewal, the .law domain
will provide the legal profession with a trusted and memorable URL
to stand out from overcrowded and unvetted domains. ALM's legal
properties, including The American Lawyer, Corporate
Counsel, The National Law Journal, The New York Law
Journal and Law.com, reach in-house counsel of Fortune 1000
companies, Am Law 200 firms and legal technology decision
makers.
Lou Andreozzi, CEO of .law, said,
"We are very happy to be working with ALM, whose broad reach and
global reputation as a legal media powerhouse is unparalleled.
We designed the new domain to provide the legal community
with opportunities to grow their practices and brands, while also
providing a way for the public to identify legitimate legal
sources, and, just like .edu or .gov, it is our goal that .law will
signal a vetted and trusted organization."
Bill Carter, CEO of ALM, said,
".Law promises to provide the legal marketplace with a much-needed
dedicated URL, backed by strict registration criteria. We are
looking forward to being an early adopter of the .law domain, which
will help us to stand out as a reliable and high profile resource
for the legal community. We are delighted to be working with
Lou Andreozzi and the .law team as
they bring this significant opportunity to market."
More information on the .law launch program will shortly be
available at http://nic.law.
About Minds + Machines
Minds + Machines (LSE:MMX) is a leading owner and operator of
new generic top-level domains ("gTLDs") including ".law", and
provides registry services to a range of high-profile clients. The
Group also provides domain name services to consumers through its
wholly owned registrar operations in the U.S. and Europe. For more information on Minds +
Machines, please go to http://investors.mindsandmachines.com.
About ALM
ALM is a global leader in specialized industry news and
information. Trusted reporting delivered through innovative
technology is the hallmark of ALM's award-winning media properties.
Headquartered in New York City
with 18 offices worldwide, ALM brands have been serving their
markets since 1843. ALM was named among Folio: Magazine's Top
Places to Work in Media in 2014. For more information,
visit http://www.alm.com.
PR CONTACTs - .law
Jill Goodkind PR
jillgoodkind@aol.com
+1-646-234-3022
@jillgoodkind
Minds + Machines (corporate)
Toby Hall
tobyh@gth.co.uk
SOURCE Minds + Machines