LONDON, August 11, 2010 /PRNewswire/ -- Toluna plc (LSE:
TOL), the world's leading online panel and survey technology
provider, announced its expansion today in Europe with the opening of a new office in
Madrid, Spain.
The new office further leverages Toluna's ability to offer local
sales and support services to its fast growing base of customers
and prospects in Spain. Carlos
Hidalgo de Morillo Jiménez who recently joined Toluna's South
European Sales team as Account Director will head up the office in
Madrid. Carlos brings a unique and
comprehensive understanding of the industry, having previously
worked as a Project Director for Communications Agency, ASAP
Worldwide and as a Consultant and Business Developer at The Nielsen
Company in Spain. The opening of
the Spanish office is yet another signal of Toluna's continued
growth, with the company now able to support clients with local
teams in Spain, France, Germany, UK, Netherlands, Australia, Japan and the US.
"This is a natural move for Toluna and one that is in line with
our company strategy. We are proud to now have an office in
Spain - to serve the growing
demands of the Spanish region. The opening of the Spanish office is
another step toward providing strong sales and operational support
at a local level," said Frederic-Charles
Petit, CEO of Toluna. Toluna enjoys a unique position in the
panel vendor market, with its community model being rolled out
across all of its panels. The community model is identified
instantly by a quick glance at the site Toluna.com. Panel members
have access to discussion forums, product tests, opinion ratings,
as well as product comparison and poll areas.
About Toluna
Toluna is the world's leading independent online panel and
survey technology provider to the global market research industry.
The company provides online sample and survey technology solutions
to the world's leading market research agencies, media agencies and
corporates, from its 17 offices in Europe, North
America and Asia
Pacific.
In 2009, Toluna welcomed Greenfield
Online and Ciao Surveys into the group - complementing its
traditional strengths in Europe
and increasing its online sample and delivery capacity in the US,
Canada and Asia Pacific.
Unlike other panel providers, Toluna has developed a unique
online community approach to the management of its panels. Through
the use of web 2.0-based technology it has created the world's
first social voting community site toluna.com
(http://www.toluna.com), focusing on maximising panellist
engagement to offer increased survey responsiveness and data
reliability to its clients.
Toluna is enabling over 100 corporate organisations to generate
valuable customer insight by creating, hosting and managing their
own online communities using its software as a service community
management solution; PanelPortal. In addition, Toluna's portfolio
of research technology solutions also includes QuickSurveys an
online self-service tool that enables you to ask 1-5 questions and
receive 2,000 responses in a few hours, Interactive Voice
Recognition, Mobile survey capabilities and BrandSpector a new
approach to measuring the efficiency and effectiveness of online
advertising campaigns using Toluna's online panel.
Contact:
Rachel Adams
Telephone number: +44(0)20-3058-5000
Email address: contact@toluna.com
http://www.toluna-group.com