HyperX, the gaming peripherals team at HP Inc. and brand leader
in gaming and esports, and Allied Esports, a global esports
entertainment company and a wholly owned subsidiary of Allied
Gaming & Entertainment, Inc. (NASDAQ: AGAE), today announced
the renewal of their exclusive naming rights agreement for Allied
Esports’ global flagship property, HyperX Arena Las Vegas, located
at Luxor Hotel and Casino on the Las Vegas Strip.
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the full release here:
https://www.businesswire.com/news/home/20230508005122/en/
HyperX and Allied Esports Renew Exclusive
Naming Rights for Renowned Esports and Gaming Destination - HyperX
Arena Las Vegas (Photo: Business Wire)
Today’s announcement is a multi-year deal for the leading
esports, gaming, content creation and entertainment destination in
Las Vegas. HyperX Arena hosts local and professional esports games
and tournaments, shows hosted by esports and sports celebrities as
well as influencers, and a variety of gaming cultural entertainment
events. It is considered the first and most prominent esports and
gaming-related entertainment venue on the Las Vegas Strip.
Per the multiyear deal, HyperX will continue to receive
prominent branding and signage inside and outside of the venue, as
well as across all arena promotions, content and social media
platforms. HyperX and Allied Esports will also continue to partner
on a variety of co-branded experiences and events at the arena
focused on growing their gaming and esports communities.
“HyperX is excited to retain the naming rights sponsorship of
the HyperX Arena Las Vegas and continue our commitment and
dedication to esports and the gaming community,” said Daniel
Kelley, director of marketing, HyperX. “Allied Esports is a key
partner for us, with their ability to deliver a best-in-class
esports destination in a city that has become nationally known for
its esports, sports and entertainment.”
“As a top provider of gaming peripherals worldwide, HyperX has
been an incredible partner to work with over the years,” said
Yinghua Chen, President & CEO of Allied Esports and Allied
Gaming & Entertainment. “We're thrilled to renew and expand our
partnership with both the HyperX and HP teams. At Allied, we remain
dedicated to delivering unparalleled gaming entertainment
experiences through our highly engaging esports tournaments, gaming
events and original content for our growing community of
gamers.”
As the premier esports venue and production facility in North
America, the world-renowned HyperX Arena Las Vegas has become a
global destination for esports fans, professional players,
streamers and influencers, event organizers, publishers and teams.
Since opening in March 2018, when it was named the Esports Business
Summit’s Venue of the Year, the arena has hosted more than 700
events, including League of Legend All Stars, NHL World
Championship, NBA 2K The Turn, just to name a few. Furthermore,
HyperX Arena Las Vegas has welcomed more than half a million
visitors since its inception, including industry icons like
Mr.Beast, Ninja, Jabbawockeez, Timthetatman and Ludwig.
Included in the deal, HP Inc. OMEN PCs and monitors will be used
to retrofit and update the gaming zones within the HyperX Arena. HP
products are known for their quality and will help to enhance the
overall experience gamers will have at HyperX Arena, whether they
are visiting for the first time, a local player that frequents the
arena, or even a visiting pro gamer, celebrity or sports star who
loves to game.
In addition, as the Official Peripheral Partner of HyperX Arena
Las Vegas, HyperX will continue to provide gaming headsets,
keyboards, mice and mouse pads, and USB microphones for esports
tournaments, special events and gamers visiting the arena.
About HyperX
For 20 years, HyperX’s mission has been to develop gaming
solutions for every type of gamer and the company is consistently
recognized for delivering products that provide superior comfort,
aesthetics, performance, and reliability. Under the tagline of
“WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB
microphones, and console accessories are the choice of everyday
gamers as well as celebrity ambassadors, pro gamers, tech
enthusiasts, and overclockers worldwide because they meet the most
stringent product specifications and are built with best-in-class
components. For more information, please go to www.hyperx.com.
For a schedule of tournaments, tickets to events, walk-up play
hours and additional information, please visit
hyperxesportsarenalasvegas.com and follow @HyperXArena.
About HP
HP Inc. is a technology company that believes one thoughtful
idea has the power to change the world. Its product and service
portfolio of personal systems, printers, and 3D printing solutions
helps bring these ideas to life. Visit http://www.hp.com.
About Allied Gaming & Entertainment
Allied Gaming & Entertainment Inc. (Nasdaq: AGAE) is a
global experiential entertainment company focused on providing a
growing audience of gamers with unique experiences through renowned
assets, products, and services. For more information, visit
alliedgaming.gg.
Allied Esports International owns and operates HyperX Arena Las
Vegas, the world’s most recognized esports entertainment arena, and
Allied Esports mobile arena trucks. The company offers a variety of
esports and gaming-related content, including world class
tournaments, live and virtual events, and original programming to
continuously foster an engaged gaming community.
About HyperX Arena Las Vegas
HyperX Arena Las Vegas, located at Luxor Hotel and Casino on the
Las Vegas Strip, is an award-winning, globally recognized esports
entertainment arena. The 30,000-square-foot state-of-the-art arena
and production facility, featuring a unique multilevel modular
design, elevated main stage, two-story LED video, one-of-a-kind
HyperX Hype Tunnel, telescopic seating and 160 PC and console
stations, is a ready-to-go championship destination and content
studio for publishers, leagues, teams, professional players,
streamers and community members in a setting designed to deliver an
unparalleled live experience.
Editor’s Note: For additional information or executive
interviews, please contact Mark Tekunoff, HP Inc., 17600 Newhope
Street, Fountain Valley, CA USA 92708, mark.tekunoff@hyperx.com or
Hyperx_PR@hyperx.com.
HyperX and the HyperX logo are registered trademarks or
trademarks of HP Inc. in the U.S. and/or other countries. All
registered trademarks and trademarks are property of their
respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230508005122/en/
Media Contacts:
Mark Tekunoff HyperX 714-438-2791 mark.tekunoff@hyperx.com
Dana Gomez Walt & Company for HyperX 530-249-4955
dgomez@walt.com
Natalie Mounier/Hannah Hurlburt HyperX Arena Las Vegas
702-737-3100 nmounier@kirvindoak.com hhurlburt@kirvindoak.com
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