The distributed cloud provider tackles pent-up
frustration over control, competition, and cost challenges of
today's centralized cloud models
AMSTERDAM, Sept. 13,
2024 /PRNewswire/ -- Akamai (NASDAQ: AKAM), the
cloud company that powers and protects life online, today
introduced new video workflow capabilities at IBC that give media
companies greater choice and control across every part of the video
delivery chain. The new capabilities aggregate Akamai's cloud and
delivery platforms with the company's growing partner network to
give customers unprecedented flexibility to tailor media
experiences to meet customer demands.
"Streaming services, broadcast networks, and online video
platforms are all asking for more control over their workflows.
They don't want to be locked into one vendor. They don't want to be
taxed for moving content. And they don't want to help subsidize
competitive services. We're giving them an open platform to bring
their workflow components of choice and run them when and where
they see fit," Jon Alexander, vice
president, product management, Akamai.
In a 2024 commissioned study of individual contributors and
leaders responsible for building/maintaining end user applications
conducted by Forrester Consulting on behalf of Akamai,
three-quarters of respondents said it was important or critical to
have flexibility to deploy compute resources closer to the end
user, while maintaining central management and control. Meanwhile,
a 2023 survey of media and entertainment businesses found that 73%
of the responding organizations were considering moving away from
large, legacy cloud providers in favor of more portable,
cloud-native setups due to cost pressures.
By opening its distributed cloud platform to applications and
platforms across the media workflow ecosystem, Akamai gives
customers control over every aspect of their workflow and access to
a vibrant and growing third-party partner network. Support for
multicloud architectures that eliminates vendor lock-in so
customers can leverage the best products and services for their
needs and evolve their use of cloud services as they grow. The
scale of Akamai's massively distributed and connected cloud gives
it the unique ability to minimize egress fees and offer generous
allowances, providing unmatched price-performance from core to
edge.
Media companies can choose from multiple software and partner
options across each step of their workflow to transport, prepare,
process, deliver, secure, and monetize digital content. Akamai
media services, trusted by all top 10 video streaming services,
include solutions for contribution, transport, transcoding,
packaging, digital rights management, ad insertion, and content
security.
Earlier this year, Akamai added media-optimized, NVIDIA-based
GPUs to its portfolio of cloud solutions. The new GPUs and workflow
features extend Akamai's push to give media and entertainment
companies a more cost-effective and efficient way to build
scalable, resilient architectures and deploy workloads that will be
faster, more reliable, and portable, while taking advantage of the
world's most distributed cloud platform and integrated content
delivery and security services.
Akamai will show its range of cloud-based media delivery,
computing, and security capabilities during IBC 2024 in
Amsterdam, September 13-16. Akamai will host visitors at the
Akamai Lounge, located at the RAI Amsterdam in the Elicium (Hall
13) on the third floor.
About Akamai
Akamai powers and protects life online.
Leading companies worldwide choose Akamai to build, deliver, and
secure their digital experiences — helping billions of people live,
work, and play every day. Akamai Connected Cloud, a massively
distributed edge and cloud platform, puts apps and experiences
closer to users and keeps threats farther away. Learn more about
Akamai's cloud computing, security, and content delivery solutions
at akamai.com and akamai.com/blog, or follow Akamai Technologies on
X, formerly known as Twitter, and LinkedIn.
Contacts:
Akamai Media Relations
Mike Maney
mmaney@akamai.com
+1 215 589 5443
Akamai Investor Relations
IR-InvestorRelations@akamai.com
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SOURCE Akamai Technologies, Inc.