BOSTON, February 8, 2011 /PRNewswire/ -- Allot
Communications Ltd. (http://www.allot.com/ ) (NASDAQ: ALLT), a
leading supplier of service optimization and revenue generation
solutions for fixed and mobile broadband service providers
worldwide, announced today that its Allot MobileTrends Report (
http://www.allot.com/MobileTrends_Report_H2_2010.html) shows that
mobile data bandwidth usage continued its phenomenal rise with 73%
growth during the second half (H2) of 2010. Video streaming
continues to drive this growth as it remains the fastest growing
application type, accounting for 37% of mobile bandwidth. Allot
will be exhibiting at Mobile World Congress from 14-17 February, in
hall 2, booth B53.
(Photo: http://www.newscom.com/cgi-bin/prnh/20110208/435083
)
The H2 2010 MobileTrends Report reveals that YouTube is
responsible for a tremendous 17% of mobile data bandwidth usage and
continues as the single most significant website for video
streaming, accounting for 45% of total video streaming traffic. The
report also shows the continued exponential growth experienced by
social networking applications such as Twitter and Facebook, which
grew by 378% and 267%, respectively, underlining the natural
synergy that exists between social media and the mobile Internet.
The use of VoIP and IM applications also continued to grow rapidly
with an 87% increase, demonstrating their ongoing appeal for
subscribers.
This Allot MobileTrends Report also reveals that Google's
Android Market lags far behind Apple's App
Store with only 9% of the overall app store download
traffic. However, its rapid 177% growth rate may influence this
balance in the near future.
"Our MobileTrends findings demonstrate that mobile operators
must understand the value that over-the-top applications provide to
users rather than just focus on the amount of bandwidth they
consume," said Rami Hadar, President
and CEO of Allot Communications. "As networks move towards
4G/LTE(TM) and convergence, understanding this value is likely to
become even more critical as operators will be expected to provide
a more enriched and personalized experience for their users."
Findings from the Allot MobileTrends Report also include:
- YouTube remains one of the single most popular mobile
Internet destinations, accounting for 17% of mobile data bandwidth.
- P2P and HTTP downloads together represent a significant 30%
of mobile bandwidth.
- Apple's App Store is responsible for 89% and Google's
Android Market is responsible for 9% of overall app store download
traffic.
- Skype continues as the undisputed VoIP market leader,
accounting for 87% of mobile VoIP bandwidth.
The Allot MobileTrends Report data was collected from
July 1 to December 31, 2010 from
leading mobile operators worldwide with a combined user base of 210
million subscribers. Allot gathered the data using the long term
reporting capabilities of Allot NetXplorer (
http://www.allot.com/NetXplorer.html), Allot's centralized
management and reporting system. The length of the collection
period allows accurate identification of usage trends and patterns,
reducing the influence of temporary events in the monitored
networks.
The full Allot MobileTrends Report (complete with graphics) can
be found on
http://www.allot.com/MobileTrends_Report_H2_2010.html
About Allot Communications
Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider
of intelligent IP service optimization and revenue generation
solutions for fixed and mobile broadband operators and large
enterprises. Allot's rich portfolio of solutions leverages Dynamic
Actionable Recognition Technology (DART)
(http://www.allot.com/Dynamic_Actionable_Recognition_Technology.html)
to transform pipes into smart networks that can rapidly and
efficiently deploy value added Internet services. Allot's scalable,
carrier-grade solutions provide the visibility, topology awareness,
security, application control and subscriber management that are
vital to managing Internet service delivery, enhancing user
experience, containing operating costs, and maximizing revenue in
broadband networks.
Trademark Notice
The term LTE(TM) is registered Trade Marks of ETSI.
Safe Harbor Statement
Information provided in this press release may contain
statements relating to current expectations, estimates, forecasts
and projections about future events that are "forward-looking
statements" as defined in the Private Securities Litigation Reform
Act of 1995. These forward-looking statements generally relate to
the company's plans, objectives and expectations for future
operations, including the estimate that the balance of the overall
app store download traffic will change. These forward-looking
statements are based upon management's current estimates and
projections of future results or trends. Actual future results may
differ materially from those projected as a result of certain risks
and uncertainties. These factors include, but are not limited to:
changes in general economic and business conditions and,
specifically, a decline in demand for the company's products; the
company's inability to develop and introduce new technologies,
products and applications; loss of market; and other factors
discussed under the heading "Risk Factors" in the company's annual
report on Form 20-F filed with the Securities and Exchange
Commission. These forward-looking statements are made only as of
the date hereof, and the company undertakes no obligation to update
or revise the forward-looking statements, whether as a result of
new information, future events or otherwise.
Allot Communications Contacts:
Jonathon Gordon
Director of Marketing
Allot Communications
Tel: +972-9-7628423
jgordon@allot.com
PR Contact
Danielle Matthews
Calysto Communications
Tel: +1-404-266-2060 x27
dmatthews@calysto.com