BOSTON, February 21, 2012 /PRNewswire/ --
Traffic Represents a Clear
Challenge to Operator Legacy Services
Allot Communications Ltd. (NASDAQ: ALLT), a leading supplier of
service optimization and revenue generation solutions for fixed and
mobile broadband service providers worldwide, announced today that
its H2, 2011 Allot MobileTrends Report shows that mobile data
bandwidth usage continued its steady rise with 83% growth during
the second half (H2) of 2011 based on data collected from Allot's
worldwide mobile operator customers. This is the seventh
MobileTrends Report to date.
(Photo:
http://www.newscom.com/cgi-bin/prnh/20120221/511437 )
Video streaming continued to show significant growth with a 88%
increase, and remains the single largest application taking up
bandwidth, accounting for 42% of mobile bandwidth. Although having
limited impact on the total bandwidth, VoIP and Instant Messaging
(VoIP & IM) have gained additional share and continue to be the
fastest growing application type with a 114% increase. This data
seems to be in line with the declining SMS and international voice
calls revenue experienced by operators.
Main findings include:
- Mobile broadband traffic grew by 83% in the second half of the
year with a CAGR of 234% during 2011.
- VoIP & IM traffic grew by 114%, perhaps substantiating
recent reports on SMS and international voice calls decline.
- Video Streaming traffic continues to dominate mobile broadband,
with a share of 42% of total bandwidth.
- Android Market traffic grew by a phenomenal 232%, almost four
times faster than the Apple App Store, increasing its momentum to
become a true Apple App Store rival.
- YouTube now accounts for 24% of the total broadband traffic;
14% of total YouTube traffic is high-definition.
- WhatsApp now accounts for 18% of the IM total bandwidth, a
dramatic increase in popularity from only 3% in H1, 2011.
- Facebook messenger is an all-time 'killer app' on mobile;
rising from zero to 22% of total IM traffic in just four
months.
"The phenomenal growth of OTT VoIP and IM represents both a
challenge and an opportunity for mobile operators," said
Andrei Elefant, Allot's Vice
President of Marketing and Product Management. "Intelligent,
application-based data pricing is the way forward for operators,
allowing them to maximize data revenues based on its true value to
subscribers."
The Allot MobileTrends Report data was collected from
July 1 to December 31, 2011 from
leading mobile operators worldwide with a combined user base of
approximately 250 million subscribers. The Report is based on
anonymous data collected by using the long term reporting
capabilities of Allot NetXplorer, Allot's centralized management
and reporting system. The length of the collection period allows
for increased accuracy in the identification of usage trends and
patterns, reducing the influence of temporary events in the
monitored networks.
The full Allot MobileTrends Report (complete with graphics) can
be found on
http://www.allot.com/MobileTrends_Report_H2_2011.html
Trademark Notice
Some terms used in this press release such as Android Market™,
YouTube™, Google™, Apple® and Facebook® are trademarks of their
respective owners.
About Allot Communications
Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider
of intelligent IP service optimization and revenue generation
solutions for fixed and mobile broadband operators and large
enterprises. Allot's rich portfolio of solutions leverages Dynamic
Actionable Recognition Technology (DART) to transform pipes into
smart networks that can rapidly and efficiently deploy value added
Internet services. Allot's scalable, carrier-grade solutions
provide the visibility, topology awareness, security, application
control and subscriber management that are vital to managing
Internet service delivery, enhancing user experience, containing
operating costs, and maximizing revenue in broadband networks.
Allot Communications Contact:
Jonathon
Gordon
Director of Marketing
Allot Communications
Tel: +972-9-7628423
jgordon@allot.com
PR Contact
Justine Schneider
Calysto Communications
Tel: +1-404-266-2060 x507
jschneider@calysto.com