APLX Applix (MM)

Applix, Inc. (Nasdaq: APLX), a global leader in performance management applications, today announced it has expanded its presence in Hong Kong and Japan, continuing to increase its global operations. Applix�s expansion in Asia Pacific will help the Company to meet the region's growing demand for performance management applications and services. �Our new operations in Hong Kong and Japan will enable us to more effectively provide local customers and partners with the high-level products, services and support in both performance management and business intelligence,� said Jay Howald, vice president, Asia Pacific, Applix. �Companies in this region and worldwide are recognizing the need for solutions that improve visibility into performance across finance and operations, enhancing their agility in the global market, and Applix squarely meets that need with its single platform, ease of use, rapid implementation, and industry-leading performance.� Applix and its partners offer Applix, the complete performance management platform, with self-service interfaces that provide on-demand response to analysis, what-if scenarios, and reports for all levels of users across the enterprise � from departments to the executive team. The new operations in Hong Kong and Japan add to Applix�s expanded global footprint, which includes recently opened offices in France and The Netherlands. About Applix Applix (NASDAQ: APLX) is a global leader in performance management applications that enable continuous strategic planning, management and monitoring of performance across the financial, operational, sales and marketing, and human resources functions within the enterprise. Applix and its global network of partners help nearly 3,000 customers worldwide manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and the Pacific Rim. For more information about Applix, please visit www.applix.com. Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words �believes,� �anticipates,� �plans,� �expects,� and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release. �2007 Applix, Inc. All rights reserved. Applix, Executive Viewer, and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.