APLX Applix (MM)

Applix, Inc. (Nasdaq: APLX), a global leader in performance management applications, and UFIDA (SSE: 600588), China�s largest software company, today announced a partnership to enhance strategic business analytics functionality in UFIDA�s U8 Management Solution. As part of its strategy to significantly enhance its presence in China, Applix has opened a new business office in Hong Kong. Under the agreement, UFIDA will integrate the Applix business analysis and reporting application �powered by the core TM1 analytics engine � as the Business Performance Management (BPM) engine of UFIDA ERP U8. UFIDA ERP U8, a comprehensive ERP solution for small and medium-sized enterprises, will incorporate new BPM features and functionality, including reporting and analytics. Applix�s and UFIDA�s products can be seamlessly implemented together to meet the demands of agile, rapidly growing companies by delivering an easy-to-use, fully-featured, highly scaleable BPM/ERP platform for synchronizing front and back office business management functions. �There is a growing market for fully integrated BI/BPM solutions in China and throughout Asia, marking a significant opportunity for Applix,� said Michael Morrison, chief operating officer of Applix, Inc. �We are delighted that UFIDA, the leading management software and services provider in Asia, has become a key partner in this region. Applix and UFIDA have complementary product lines that will help meet increased customer demands surrounding resource planning and management. �For the proactive, rapidly developing business, Applix provides a single platform in which all components and data are integrated � for fast implementation and low maintenance � as well as self-service planning, analysis and reporting scalable to every user across the organization.� China�s management solution market has grown rapidly in recent years. U.S. analyst firm IDC forecasts this growth to continue, with total sales in the country almost doubling within three years to nearly US $2 billion by 2009*. According to CCID, the leading China IT market research and consulting company, UFIDA is the largest ERP solution provider in China and has captured 24.6% of market share. �Through our partnership with Applix, we�re making significant improvements by adding world class reporting and analytics to our U8 management platform,� said Wu Qiang, vice president of UFIDA. �We believe the synergy of this partnership will improve our competitiveness in China as well as in the Asia Pacific market.� About Applix Applix (NASDAQ: APLX) is a global leader in performance management applications that enable continuous strategic planning, management and monitoring of performance across the financial, operational, sales and marketing, and human resources functions within the enterprise. Applix and its global network of partners help 3,000 customers worldwide manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, USA, Applix maintains offices in North America, Europe and the Pacific Rim. For more information, please visit www.applix.com. Applix recently released Applix Version 9.1, with its core analytics engine TM1, providing a high performance Web solution for real-time business performance management and reporting across the enterprise. About UFIDA and UFIDA U8 Established in 1988, UFIDA is recognized as the biggest local vendor offering management software and ERP software in Asia-pacific. UFIDA offers wide span financial software products, ERP, SCM, CRM, HR and also vertical industry solutions such as e-government, finance and asset management. UFIDA has been recognized as an outstanding software company in the marketplace due to its quality products, professional service and a vast customer base of 500,000 in China and other regions in Asia. U8 Enterprise Application Suite is an integrated, comprehensive solution for small and medium-sized enterprises, and is one of the market�s most widely used business systems. U8 was designed to capture the management flow of SMEs, particularly by helping them smoothly synchronize front and back office business management functions. From the outset, it was designed with the flexibility to allow customers to innovate and adapt their management solutions to reflect changes. U8 also includes built-in management best practices, multilingual user interfaces and reports, and support for China-specific financial and regulatory reports. In 10 years� continuous development, U8 has evolved in tandem with its customer base, and likewise focuses on core competencies, responsiveness to market forces, and maximization of limited resources. The result is an application that has been implemented successfully by a multitude of companies in a multitude of industries. * Source: http://www.idc.com/getdoc.jsp?containerId=IDC_P10683 Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words �believes,� �anticipates,� �plans,� �expects,� and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release. �2007 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.