APLX Applix (MM)

Applix, Inc. (NasdaqGS: APLX), a leading business analytics software solutions provider, today announced Applix 9.1 Unicode. This release, which is the first fully Unicode-enabled performance platform and includes new localization support for simplified Chinese, allows companies to reach farther, deploy easier and react faster through a single, complete business analytics platform. Applix 9.1 Unicode helps agile companies with a worldwide user-base meet the needs of departments across the globe, so they can easily collaborate in performing their business analytics across operations and finance, using a central Applix TM1 server and Excel- and Web based interfaces. This version provides greater visibility into business performance beyond finance and operations departments to include overseas business units and subsidiaries, essentially creating a seamless experience for users in various offices despite language barriers. �Applix 9.1 Unicode is a major product step forward in Applix�s global strategy,� said Michael Morrison, chief operating officer, Applix. �This latest release will allow us to effectively support the business analytics requirements of large global corporations and the increasing number of international partners such as China�s UFIDA with whom we recently announced a business agreement.� Specific new enhancements in Applix 9.1 Unicode include: Broadened support for simplified Chinese via Applix�s TM1 platform; Report and input templates that can be designed once and published on-demand, so that each user automatically views data according to his language setting, regardless of the corresponding character set; and Unicode compliance for Applix�s entire product line, including Applix TM1, Applix�s Excel interface, Applix Web and Applix Executive Viewer. Applix 9.1 Unicode is built upon the same industry leading in-memory, 64-bit technology that Applix pioneered and this enhancement continues to demonstrate the Company�s commitment to innovation and meeting the needs of its more than 3,000 customers. About Applix Applix (NasdaqGS: APLX) empowers agile enterprises by offering the only complete Business Analytics software solution. The Company is focused exclusively on providing a single, cohesive Performance Management and Business Intelligence solution, with strategic planning, forecasting, consolidations, reporting and analytics across financial, operational, sales and marketing, and human resources departments. The Applix platform, powered by the renowned TM1 analytics engine, reaches farther, deploys easier, and reacts faster than any business analytics solution available today. Applix and its global network of partners help more than 3,000 customers worldwide manage their business performance and respond proactively to the marketplace. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and Asia Pacific. For more information, please visit www.applix.com. Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words �believes,� �anticipates,� �plans,� �expects,� and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release. �2007 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.