ATG Powers Successful Web Re-Launch for Netshoes
23 Novembre 2010 - 1:35PM
Business Wire
ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier
provider of cross-channel commerce solutions, today announced that
Brazilian sports retailer Netshoes has successfully completed the
re-platform and re-launch of its web store using ATG Commerce as
the foundation for a new, personalized site.
Visitors to www.netshoes.com.br are now treated to a completely
customized experience, driven by sophisticated targeting and search
merchandising that allows Netshoes to present shoppers with
relevant content, promotions and product options, which helps
customers find what they are looking for more efficiently while
also helping the company increase sales. Using ATG Commerce,
Netshoes is now able to easily and quickly adjust merchandising
strategies to cater to the needs and preferences of its customers.
Each time a new or returning customer lands on the Netshoes site or
conducts a product search while browsing, he or she will see
product suggestions, offers and content optimized specifically for
him or her.
With an online population of more than 80 million, Brazil is
South America’s largest Internet market and now has more Internet
users than any single country in Europe, according to Forrester
Research. Netshoes’ Web enhancements are indicative of a broader
opportunity for online merchants to tap into this rapidly growing
market by improving the online experience with personalization
tools that are used so successfully by many leading, global
retailers.
"In re-launching our online store with ATG Commerce, it was
important for us to deliver a superior customer experience that
delights all shoppers and helps them find the quality apparel,
footwear, accessories, and equipment they seek," said Marcio
Kumruian, chief operating officer and founder of Netshoes. "Our new
site will help us achieve significant growth because it allows us
to exercise more control and ensure that our ‘customer-first’
mentality is carried throughout every shopping session, driving
more sales and encouraging greater loyalty."
Netshoes worked with two key ATG partners for the ATG Commerce
implementation: F.biz, a leading interactive agency in Brazil, and
Object Edge, an IT solution services company. F.biz is a key,
long-term Netshoes partner and is responsible for the overall
e-commerce and sales conversion strategy for Netshoes. Object Edge,
a strong ATG partner with unique business and technology e-commerce
accelerators, has met the dynamic marketing needs of Netshoes. Both
companies were instrumental in getting the new site launched to the
high satisfaction of the customer.
“Netshoes is one of South America’s most well-respected retail
brands and they are seizing a rich market opportunity by leveraging
the advanced personalization features that are unique to ATG,” said
Nina McIntyre, ATG's senior vice president of marketing and chief
marketing officer. “This move will most certainly help their team
increase sales, stay ahead of their competitors, and set the
standard for a market-leading web experience in this exciting
market.”
About ATG
ATG (Nasdaq: ARTG) provides the most advanced cross-channel
commerce software and services to fuel the growth of the world's
best brands. Offering the industry's leading commerce solution, ATG
works in partnership with clients to drive sales via a personalized
customer experience - unifying and optimizing interactions across
the Web, contact center, mobile devices, social media, physical
stores, and other key channels. Exclusively focused on online and
cross-channel commerce, ATG is uniquely capable of powering the
most innovative and successful commerce experiences, with results
that outperform industry norms. ATG Commerce is the commerce
platform and business user application solution top-rated by
industry analysts for powering results-driven, personalized, and
innovative e-commerce sites. ATG's platform-neutral optimization
solutions for live help, lead performance, and product
recommendations can be easily added to any website to quickly and
measurably grow revenue, boost loyalty, and unlock profits and
insight. ATG is headquartered in Cambridge, Massachusetts, with
additional locations throughout North America and Europe. For more
information, please visit http://www.atg.com.
© 2010 Art Technology Group, Inc. ATG and Art Technology Group
are registered trademarks. All other product names, service marks,
and trademarks mentioned herein are trademarks of their respective
owners.
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