Parents of One in Five U.S. K-12 Students Receive Messages from the Blackboard Connect Mass Notification System
18 Febbraio 2009 - 3:00PM
PR Newswire (US)
Schools Communicate with the Parents of Over 11 Million Students To
Enhance Student Attendance and Safety WASHINGTON, Feb. 18
/PRNewswire-FirstCall/ -- Blackboard Inc. (NASDAQ:BBBB), a global
leader in education technology, today announced that it is now
sending messages to the parents of over 11 million K-12 students in
the U.S. through the Connect-ED(R) mass notification service,
representing about one in five student households nationwide. A
growing number of K-12 schools and districts have adopted the
Blackboard Connect(TM) mass notification platform to encourage
parental engagement, increase student safety and support student
achievement. The service has been leveraged for parent outreach
programs aimed to address a range of academic and student safety
needs, including efforts to improve student attendance. For
example, La Mesa-Spring Valley School District in San Diego County,
Calif. recently saw a significant increase in average daily
attendance after sending absence and truancy notifications to
parents, which resulted in a $450,000 increase in funding to the
district from the state. "Having technology to reach parents and
staff during an urgent situation is important for the safety of our
students, which is our top priority, but the service has provided
an important financial benefit," said Brian Marshall,
Superintendent at La Mesa-Spring Valley. In this economy, we cannot
lose a single dollar and Blackboard Connect has directly resulted
in increased revenues for our district." Districts have also used
Blackboard Connect to help ensure student safety during a number of
natural disasters including Hurricane Ike and the massive wildfires
in Southern California. During these situations, districts used the
platform to send messages to parents and staff -- both at home and
during evacuations -- with updates on school schedules, health
warnings and other time-sensitive information. "Superintendents,
principals and other education leaders recognize the positive
impact that reliable, timely communications with parents can have,"
said Tom Motter, President and Chief Operating Officer of
Blackboard Connect. "And they demonstrate, on a daily basis, how
such a platform can help foster a stronger education experience for
students particularly in times such as these. Achieving the scale
we've reached across the country is an important milestone for us
and for our client community." Drawing on the experience gained in
delivering hundreds of millions of messages for K-12 organizations,
the Blackboard Connect platform enables school leaders to schedule,
send and track personalized voice messages at up to six phone
numbers and two e-mail addresses per student and staff member. To
ensure that important messages reach residents, students and
parents quickly, regardless of their location or preferred method
of communication, the Blackboard Connect platform sends voice and
text messages through four different modes of communication: *
Voice messages to home phones, work phones, cell phones and e-mail
addresses; * Text messages to cell phones, PDAs, networked digital
signage and other text-based devices; * Text messages to e-mail
accounts; and * Messages to TTY/TDD receiving devices for the
hearing impaired. The Blackboard Connect platform allows officials
to send an unlimited number of messages, requires no additional
hardware, and can be used from any computer with Internet access or
telephone. This ensures that administrators can send vital messages
from wherever they are located -- even if they are evacuated.
Additionally, officials receive detailed reports on contacts that
did not receive a message, enabling them to follow up through
alternative means as needed. For more information about Blackboard
Connect solutions, please visit
http://www.blackboard.com/Alert-Notification/Connect-Platform.aspx
About Blackboard Inc. Blackboard Inc. (NASDAQ:BBBB) is a global
leader in enterprise technology and innovative solutions that
improve the experience of millions of students and learners around
the world every day. Blackboard's solutions allow thousands of
higher education, K-12, professional, corporate, and government
organizations to extend teaching and learning online, facilitate
campus commerce and security, and communicate more effectively with
their communities. Founded in 1997, Blackboard is headquartered in
Washington, D.C., with offices in North America, Europe, Asia and
Australia. Any statements in this press release about future
expectations, plans and prospects for Blackboard and other
statements containing the words "believes," "anticipates," "plans,"
"expects," "will," and similar expressions, constitute
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995. Actual results may differ
materially from those indicated by such forward-looking statements
as a result of various important factors, including the factors
discussed in the "Risk Factors" section of our Form 10-Q filed on
November 6, 2008 with the SEC. In addition, the forward- looking
statements included in this press release represent the Company's
views as of February 18, 2009. The Company anticipates that
subsequent events and developments will cause the Company's views
to change. However, while the Company may elect to update these
forward-looking statements at some point in the future, the Company
specifically disclaims any obligation to do so. These
forward-looking statements should not be relied upon as
representing the Company's views as of any date subsequent to
February 18, 2009. DATASOURCE: Blackboard Inc. CONTACT: Matthew
Maurer of Blackboard Inc., +1-202-463-4860 ext. 2637, ; or Kate
Taylor of Edelman, +1-916-420-7848, , for Blackboard Inc. Web site:
http://www.blackboard.com/
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