Blackboard Launches Solution for Enhanced Student Identity Verification
23 Luglio 2009 - 4:36PM
PR Newswire (US)
Blackboard Learn Platform Integrates Industry-Leading Acxiom
Technology WASHINGTON, July 23 /PRNewswire-FirstCall/ -- Blackboard
Inc. (NASDAQ: BBBB), a global leader in education technology, today
announced the general availability of an integrated solution for
enhanced student identity verification, powered by technology from
Acxiom Corporation, a global leader in interactive marketing and
risk mitigation services. The Acxiom Identify-X(TM) service allows
colleges and universities to deploy an enhanced verification
program that integrates seamlessly with the Blackboard Learn(TM)
platform and does not interrupt the learning process. Instructors
can control when, where and how frequently they verify student
identity while maintaining the integrity and privacy of student
information. The service does not require institutions to purchase
any additional hardware or software. "While we have researched and
evaluated other alternatives, we have found this solution to exceed
expectations in our identity verification initiative for our
continually growing population of distance learning students," said
Steve Clark, Distance Learning Technology Coordinator for Athens
State University. "This technology more than meets the requirements
set by the Higher Education Opportunity Act in authenticating
student identities, and its feasibility and ease of use would
vastly increase our faculty's confidence in conducting assessments
online." Institutions will receive a limited number of free
verifications based on their total student enrollment and
Blackboard license. Most institutions choose not to verify every
student for every assessment; instead, random verification of test
takers ensures that the process does not become predictable,
burdensome or cost prohibitive. The process does not require the
release of student information, thereby avoiding any potential
issues with the Family Educational Rights and Privacy Act (FERPA).
"We are excited to include a range of industry-leading technologies
- from student identity verification to instant messaging and
plagiarism prevention - to offer institutions a more powerful
e-learning platform," said Matthew Small, Blackboard's Chief
Business Officer. "And while the Blackboard platform already offers
security protection through end user authentication, this solution
allows institutions to further strengthen their identity
verification efforts." After students login to the Blackboard
platform and access a course assessment, Acxiom's technology will
periodically and randomly present real-time challenge questions
that only the enrolled student will know how to answer. The
likelihood of students being required to verify their identity may
be determined by instructors at the course level or system
administrators at the institutional level. Access to Identify-X
technology is currently available to postsecondary institutions in
the United States at no cost as a Blackboard Building Block(TM) or
PowerLink download from Blackboard's client Web site, Behind the
Blackboard. The technology is also available to ANGEL Learning
clients. For more information about student verification with
Blackboard Learn, please visit http://www.blackboard.com/acxiom.
About Blackboard Inc. Blackboard Inc. (NASDAQ:BBBB) is a global
leader in enterprise technology and innovative solutions that
improve the experience of millions of students and learners around
the world every day. Blackboard's solutions allow thousands of
higher education, K-12, professional, corporate, and government
organizations to extend teaching and learning online, facilitate
campus commerce and security, and communicate more effectively with
their communities. Founded in 1997, Blackboard is headquartered in
Washington, D.C., with offices in North America, Europe, Asia and
Australia. About Acxiom A global leader in interactive marketing
services, Acxiom (NASDAQ:ACXM) connects clients with their
customers through deep consumer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Founded in 1969, Acxiom is headquartered in Little Rock,
Ark., and serves clients around the world from locations in the
United States, Europe and Asia-Pacific. For more information about
Acxiom, visit http://www.acxiom.com/. Any statements in this press
release about future expectations, plans and prospects for
Blackboard and other statements containing the words "believes,"
"anticipates," "plans," "expects," "will," and similar expressions,
constitute forward-looking statements within the meaning of The
Private Securities Litigation Reform Act of 1995. Actual results
may differ materially from those indicated by such forward-looking
statements as a result of various important factors, including the
factors discussed in the "Risk Factors" section of our Form 10-Q
filed on May 7, 2009 with the SEC. In addition, the forward-looking
statements included in this press release represent the Company's
views as of July 23, 2009. The Company anticipates that subsequent
events and developments will cause the Company's views to change.
However, while the Company may elect to update these
forward-looking statements at some point in the future, the Company
specifically disclaims any obligation to do so. These
forward-looking statements should not be relied upon as
representing the Company's views as of any date subsequent to July
23, 2009. Acxiom and Identify-X are registered trademarks of Acxiom
Corporation. DATASOURCE: Blackboard Inc. CONTACT: Matthew Maurer of
Blackboard Inc., +1-202-463-4860 ext. 2637, Web Site:
http://www.blackboard.com/
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