BDAY Celebrate Express (MM)

KIRKLAND, Wash., Oct. 19 /PRNewswire-FirstCall/ -- Celebrate Express, Inc. (NASDAQ:BDAY), a leading online and catalog retailer of celebration products for families, today announced the final tax breakdown of the special one-time dividend paid on April 26, 2007 to shareholders of record on April 12, 2007. The Company has determined that 14.13% of this distribution should be considered a dividend, while the remainder should be considered a non-dividend distribution. This breakdown is based on the final determination of the Company's current and accumulated earnings and profits through its fiscal year ended May 31, 2007. The exact dividend breakdown will be reported to each Shareholder on Form 1099-DIV in January 2008. Shareholders are encouraged to consult with their own tax and financial advisors regarding the implications of this special dividend on their individual tax position. About Celebrate Express, Inc. Celebrate Express is a leading online and catalog retailer of celebration products serving families with young children. The Company currently operates two brands: Birthday Express markets children's party products, and Costume Express markets costumes and accessories. The Company utilizes its branded website Celebrateexpress.com, complemented by its branded catalogs, to offer products as complete coordinated solutions. The Company's goal is to help families celebrate the special moments in their lives. For more information, please visit http://www.celebrateexpress.com/. CONTACT: Celebrate Express, Inc. Evelyn Mackey (Investor Relations) 425-250-1064 x186 DATASOURCE: Celebrate Express, Inc. CONTACT: Evelyn Mackey, Investor Relations, of Celebrate Express, Inc., +1-425-250-1064, ext. 186, Web site: http://www.celebrateexpress.com/

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