Scott A. Erdman Joins Bluefly as Senior Vice President of Merchandising
12 Giugno 2012 - 1:00PM
Business Wire
Bluefly, Inc. (NASDAQ Capital Market: BFLY), a leading online
retailer of designer brands, fashion trends and superior value,
today announced that Scott A. Erdman, has joined the Company as
Senior Vice President of Merchandising. Mr. Erdman comes to Bluefly
with 15 years of retail, merchandising and online experience.
Mr. Erdman is a highly accomplished merchant with a diverse
background including leadership roles with luxury retail, apparel
and accessories companies. Most recently, Mr. Erdman served as
General Merchandising Manager at Swirl by DailyCandy, a start-up
retail venture under the DailyCandy Enterprises umbrella. Prior to
that, Mr. Erdman was Vice President, Divisional Merchandise Manager
at Saks Fifth Avenue. Prior to Saks Fifth Avenue, Scott held
various merchandising roles at LVMH. Additionally, Mr. Erdman was a
Buyer at The Sharper Image. Mr. Erdman began his career at Macy’s
West where he rose from sales manager to a buyer. Scott holds a B.A
from Dartmouth College and an M.B.A. from The Amos Tuck School of
Business Administration.
Joseph C. Park, Chief Executive Officer of Bluefly Inc.
commented, “We are very excited to bring Scott on board as
Senior Vice President of Merchandising. Scott’s retail and
e-commerce experience is aligned perfectly with the luxury branded
offering we present to our customers at Bluefly and Belle &
Clive. I look forward to working closely with Scott as we continue
to execute on our strategy to capitalize on the significant
opportunity for growth for luxury apparel and accessories
online.”
About Bluefly, Inc.
Founded in 1998, Bluefly, Inc. (NASDAQ Capital Market: BFLY) is
a leading online retailer of designer brands, fashion trends, and
superior value. Bluefly is headquartered at 42 West 39th Street in
New York City, in the heart of Manhattan’s Fashion District. In
2011, Bluefly expanded its portfolio, launching Belle & Clive,
a Members-only shopping destination that presents highly-curated
selections of important brands via limited-time sale events; and
Eyefly, an online portal for fashionable prescription eyeglasses
starting at $99. For more information, please dial
212-944-8000, or visit www.bluefly.com
This press release may include statements that constitute
“forward-looking statements,” usually containing the words
“believe,” “project,” “expect” or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could
cause actual results to differ materially from the forward-looking
statements. The risks and uncertainties are detailed from time to
time in reports filed by the Company with the Securities and
Exchange Commission, including Forms 8-K, 10-Q and 10-K. These
risks and uncertainties include, but are not limited to, the
following: the Company’s history of losses and anticipated future
losses; the Company’s ability to realize benefits from its
increased marketing expenses; risks associated with the economic
downturn; risks associated with affiliates of Rho Ventures, LP,
affiliates of Soros Fund Management, private funds associated with
Maverick Capital Ltd. and affiliates of Prentice Capital
Management, LP each owning a significant portion of our stock; the
potential failure to forecast revenues and/or to make adjustments
to our operating plans necessary as a result of any failure to
forecast accurately; unexpected changes in fashion trends; cyclical
variations in the apparel and e-commerce markets; risks associated
with our dependence on one supplier for a material portion of our
inventory; the risk of default by us under our credit facility and
the consequences that might arise from us having granted a lien on
substantially all of our assets under that agreement; risks of
litigation related to the sale of unauthentic or damaged goods and
litigation risks related to sales in foreign countries; our
potential exposure to product liability claims in the event that
products sold by us are defective; the dependence on third parties
and certain relationships for certain services, including our
dependence on UPS and USPS (and the risks of a mail slowdown due to
terrorist activity) and our dependence on our third-party web
hosting, fulfillment and customer service centers; online commerce
security risks; our ability to raise additional capital, if needed,
to support the growth of our business; risks related to brand
owners’ efforts to limit our ability to purchase products
indirectly; management of potential growth; the competitive nature
of our business and the potential for competitors with greater
resources to enter the business; the availability of merchandise;
the need to further establish brand name recognition; risks
associated with our ability to handle increased traffic and/or
continued improvements to our Web Site; rising return rates;
dependence upon executive personnel who do not have long-term
employment agreements; the successful hiring and retaining of new
personnel; risks associated with expanding our operations; risks
associated with potential infringement of other’s intellectual
property; the potential inability to protect our intellectual
property; government regulation and legal uncertainties;
uncertainties relating to the imposition of sales tax on Internet
sales; our ability to utilize our net operating losses; and the
effectiveness of our internal controls.
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