Brookstone Survey: Dad Wants to Be King of the Grill for Father's Day
14 Giugno 2004 - 5:28PM
PR Newswire (US)
Brookstone Survey: Dad Wants to Be King of the Grill for Father's
Day NASHUA, N.H., June 14 /PRNewswire-FirstCall/ -- The home may no
longer be a man's castle, but dad still reigns supreme over outdoor
cooking and wants barbecue accessories for Father's Day, according
to a survey of customers by store managers at Brookstone, Inc.
(NASDAQ:BKST), a product development and specialty retail company.
Brookstone surveyed its managers at all 275 stores around the
country and asked what types of products -- whether or not carried
by Brookstone -- their customers say dads want for Father's Day
this year. By far, grilling accessories were the No. 1 response.
Following are the top 10 gifts customers say dads want for Father's
Day this year: 1. BBQ Accessories 2. Audio Systems 3. Power Tools
4. Golf Equipment 5. Automobile Accessories 6. Tickets for Sporting
Events 7. Grooming Accessories 8. Computer Equipment 9. Digital
Cameras 10. Plasma or LCD Television George Rosenbaum, chairman of
Leo J. Shaprio, a public opinion firm, has studied men's and
women's attitudes toward cooking and has reached similar
conclusions. "The grill has been a major arena of innovation
because women like their man to do the cooking on occasion and in a
controlled setting," Rosenbaum said. "Men -- the hunters -- like
delivering meat to the table, and the art of barbeque enables them
to put their own stamp and persona on the meal." Father's Day is
Brookstone's second busiest time of the year, next to the Holiday
season. "Before Father's Day, Brookstone stores are filled with
people searching for the perfect gift for dad," said Brookstone
Chairman, President and Chief Executive Officer Michael Anthony.
"We constantly interact with our customers, whose insight helps us
to develop and introduce products that they find relevant and that
will enhance their lives." About Brookstone, Inc. Brookstone, Inc.
is a product development and multi-channel retail company that
operates 275 Brookstone Brand stores nationwide and in Puerto Rico.
Typically located in high-traffic regional shopping malls and
airports, the stores feature unique and innovative consumer
products. The Company also operates three stores under the
Gardeners Eden Brand, and a direct marketing business that consists
of three catalogs titles -- Brookstone, Hard-to-Find Tools and
Gardeners Eden -- as well as e-commerce web sites at
http://www.brookstone.com/ and http://www.gardenerseden.com/.
Contact: Robert Padgett (603) 577-8097 DATASOURCE: Brookstone, Inc.
CONTACT: Robert Padgett of Brookstone, Inc., +1-603-577-8097, Web
site: http://www.brookstone.com/
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