BEIJING, Nov. 30, 2021 /PRNewswire/ -- BlueCity (Nasdaq:
BLCT), a world-leading LGBTQ platform that fosters connection and
well-being, is integrating HIV prevention organizations into the
international edition of its social networking app, Blued, as part
of a landmark new feature ahead of World AIDS Day (Dec. 1, 2021).
Set to be officially launched by the end of the year, Blued's
digital HIV prevention feature will be amplified with BlueCity's
#BePositive campaign in several markets around the world. The
launch will be followed by a joint report with UNAIDS on
digitally-enabled HIV prevention in China.
"BlueCity has channeled significant efforts into building up our
HIV awareness and prevention capabilities," said Baoli Ma, founder, chairman and CEO of BlueCity.
"By educating our global community, we hope to empower them with
the knowledge and resources necessary to protect themselves and
their loved ones. These initiatives have the power to change—and
even save—lives."
BlueCity pioneered the concept of digitally-enabled HIV
prevention in 2008, by integrating online and offline resources to
streamline access to HIV testing, counseling and treatment. Earlier
this year, BlueCity began inviting organizations to register on
Blued and provide critical HIV-related services to the app's 6+
million monthly active users in 170 countries and regions around
the world.
Organizations that are verified by Blued will receive in-app and
social media support to provide their services within their region,
boosting their visibility as well as awareness of preventative
action. Users can directly contact these organizations to receive
counseling, book appointments for HIV testing, access to PrEP and
PEP and home kit deliveries, and more. Moreover, Blued will co-host
HIV awareness sessions with these organizations via the app's
livestream feature. Interested organizations are welcome to apply
to participate by filling out the form here.
In China, Blued has amassed a
network comprising nearly 7,000 testing locations across the
country. Blued users can easily find the resources in the app, and
even make appointments directly with testing centers in over 30
Chinese cities, providing them with discrete, stress-free services
during times of concern for their health.
To amplify this initiative, Blued will launch a dedicated
campaign with the hashtag #BePositive on its app and social media
platforms in South Korea,
Japan, Vietnam, India, the
Philippines, Brazil and
Mexico, to promote protected sex
and regular HIV testing. Already, Blued has partnered with local
governments and health institutions in markets, such as
Brazil, India, Indonesia, Japan, Mexico, South
Korea, Thailand and
Vietnam to facilitate HIV testing,
prevention and education. Providing direct access to health
services represents the next chapter in Blued's commitment to
tackle HIV/AIDS.
In China, BlueCity will release
a joint report with UNAIDS on digitally enabled HIV intervention.
2021 also marks the 9th consecutive year of An AIDS-Free
Generation, a program spearheaded by BlueCity and the China
Foundation for the Prevention of STD/AIDS (CFPSA), which provides
support to HIV prevention initiatives in local communities. One
such example is the Danlan Public Interest Fund, which received a
grant from BlueCity in August 2019 to
strengthen HIV prevention efforts among China's youth and vulnerable populations.
BlueCity has long worked with partners across government,
academia and industry to conduct research on HIV. Since 2016,
BlueCity has co-published 22 research papers in renowned academic
journals, including the Lancet Infectious Diseases. They seek to
provide evidence-based suggestions for the implementation of HIV
prevention initiatives around the world.
About BlueCity
BlueCity (NASDAQ: BLCT) is a world-leading online LGBTQ
community providing a comprehensive suite of services to foster
connections and enhance the wellbeing of the global LGBTQ
community. The company fulfills both the daily and lifelong needs
of its members through a wide range of targeted and tailored
services, including social networking, livestreaming and
health-related services. With commitment to providing high-quality
user experience, ensuring privacy protection, and promoting
community health and well-being, BlueCity has captured the hearts
and minds of LGBTQ people across the globe. Available in 13
languages, BlueCity's mobile app Blued has connected more than 60
million registered users in about 170 countries and regions.
According to Frost and Sullivan 2020, it is the largest online
LGBTQ community in China,
India, South Korea, Thailand and Vietnam by MAUs.
Media Contact
Vincent Tang
tangyue@bluecity.com
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SOURCE BlueCity Holdings Limited