BlueCity wins the WHO’s first-ever Western Pacific Innovation Challenge
29 Aprile 2022 - 2:00PM
BlueCity (Nasdaq: BLCT), a world-leading LGBTQ platform that
provides a full suite of services aimed at fostering connection and
enhancing the well-being of its global community, has been named a
winner in the World Health Organization’s (WHO) first-ever Western
Pacific Innovation Challenge: Innovation for the Future of Public
Health, in the Disease Elimination and Control category. The
initiative seeks to identify solutions that unlock greater health
and well-being for more than 1.9 billion people across the 37
countries that make up the Asia Pacific region.
“BlueCity is thrilled to receive such
recognition from the WHO, the world’s leading organization in the
field of public health,” said Baoli Ma, founder, chairman, and CEO
of BlueCity. “From day one, our overarching objective has been to
bring members of the global LGBTQ community together in a way that
puts wellbeing and safety first. We will continue to explore ways
to innovate digital health and broaden access to critical
resources, so that our community can gain the information and
services they need, when they need it.”
Over 400 public health innovators participated
in the WHO’s Western Pacific Innovation Challenge and 29 were
awarded.
BlueCity was awarded for its Internet+ HIV
interventions on Blued, its world-leading online LGBTQ+ community
platform connecting over 60 million users across continents, which
promote HIV services to men who have sex with men. BlueCity
pioneered the concept of digitally-enabled HIV prevention in 2008
by integrating online and offline resources to streamline access to
HIV testing, counseling, and treatment. Today, these online
interventions include HIV risk assessments, health promotion, needs
assessments, HIV counseling and testing, and PrEP/PEP services.
More than 170 non-governmental organizations
provide HIV prevention and treatment education via Blued to users
across most of China’s regions; the app also launched registration
for similar organizations on its international edition earlier this
year to bring this service offering to its global community.
“Blued, with support from the Chinese Center for
Disease Control, has conducted research on virtual hotspot mapping
and population size estimation for virtual key populations to
better understand risk behaviors,” says Liang Zhao, Chief Risk
Officer of BlueCity. “This understanding has enabled us to forge
the services that we provide today, which seek to empower our users
with the knowledge and resources necessary to protect themselves
and their loved ones. Moving forward, we will continue to partner
with institutions and non-profits to bring these important services
to even more users.”
The winning solutions will be showcased at the
2022 Western Pacific Innovation Forum: Scaling for Impact event on
April 28-29, which will bring together experts in public health,
innovation, and policy from across the region.
About BlueCityBlueCity (NASDAQ:
BLCT) is a world-leading online LGBTQ community providing a
comprehensive suite of services to foster connections and enhance
the wellbeing of the global LGBTQ community. The company fulfills
both the daily and lifelong needs of its members through a wide
range of targeted and tailored services, including social
networking, livestreaming and health-related services. With
commitment to providing high-quality user experience, ensuring
privacy protection, and promoting community health and well-being,
BlueCity has captured the hearts and minds of LGBTQ people across
the globe. Available in 13 languages, BlueCity's mobile app Blued
has connected more than 60 million registered users in about 170
countries and regions. According to Frost and Sullivan 2020, it is
the largest online LGBTQ community in China, India, South Korea,
Thailand and Vietnam by MAUs.
Media Contact:Vincent
Tangtangyue@bluecity.com
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