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BriteSmile Teeth Whitening Spa Brings Latest in Personal Luxury to Washington's Premier Upscale Shopping Experience MCLEAN, Va., Aug. 5 /PRNewswire-FirstCall/ -- (NASDAQ:BSML) Tysons Galleria, home to some of the world's most luxurious retailers, has opened its gates to the latest in health and beauty. BriteSmile, the leader in teeth whitening the world over, has opened its newest luxury spa in Tysons Galleria, the first BriteSmile location near the nation's capital. "The elegant atmosphere of Tysons Galleria provides the perfect setting for the BriteSmile experience," said Dr. Julian Feneley, President, BriteSmile. "Our clients can relax in luxury while their smile regains its most natural brilliance which lasts for years." Beautiful Teeth, Healthy Heart While BriteSmile gives you a dazzling smile, it also dramatically improves your oral health. A recent study confirmed that BriteSmile's proprietary blue light is the only teeth whitening treatment to have health benefits. The study, published in the April 2005 Journal of Antimicrobial Agents and Chemotherapy, found that a short exposure to BriteSmile's teeth whitening blue light killed four major bacteria implicated in gingivitis and periodontal disease -- two conditions which have been linked to heart disease and other chronic conditions. BriteSmile, Tysons Galleria -- An Elegant Addition to an Opulent Experience The Tysons Galleria spa joins BriteSmile's recently opened spas on Madison Avenue in Manhattan and Union Square in San Francisco as the third BriteSmile spa in the country to feature the company's new design concept. The sleek spa is centered on a series of eight private whitening pods that each feature an ergonomically designed white Italian leather chaise specially designed for the purpose of whitening. While relaxing during the treatment, guests can enjoy an array of entertainment on a personal 17-inch flat plasma screen television, and enjoy their whitening treatment without interruption behind a personal sliding frosted privacy panel. All spa guests have access to a set of proprietary Smile Indicator computers, which allow each guest to see the results they can expect from their treatment. Appointments can also be booked by calling 1-800-BRITESMILE or online at http://www.britesmile.com/. About BriteSmile: BriteSmile has developed and manufactures the most advanced teeth whitening technology available, as well as manages state-of-the-art BriteSmile Professional Teeth Whitening Centers. BriteSmile was the first company to patent blue light technology to safely and efficiently whiten teeth. This proprietary system continues to be the only patented in-office blue light treatment available on the market. BriteSmile Centers are currently operating in San Francisco, Beverly Hills, Irvine, Palo Alto, Walnut Creek and La Jolla, CA; Houston, TX; Denver, CO; Boston, MA; Boca Raton, FL; Atlanta, GA; New York, NY; Chicago and Woodfield, IL; and, Phoenix, AZ. In addition to BriteSmile Centers, the Company has established more than 5,000 Associated Centers. Of the BriteSmile Associated Centers, more than 2000 are located outside of the United States, in more than 75 countries. BriteSmile is traded on the NASDAQ under the symbol BSML. For more information about BriteSmile's treatment, call 1-800-BRITESMILE or visit the Company's Website at http://www.britesmile.com/. DATASOURCE: BriteSmile CONTACT: Christopher S. Edwards of BriteSmile, +1-925-279-2921; or Caitlin Faulkner or Nicole Severino of Coyne Public Relations, +1-973-316-1665, for BriteSmile Web site: http://www.britesmile.com/

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