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Apart from withdrawing money and performing other banking transactions, NCR Corporation’s (NCR), NCR Silver mobile point-of-sale (POS) will now make it possible to load, manage and withdraw gift cards from the Point-Of-Sale (POS) devices.

This is another innovative offering from NCR as the company is coming up with new and innovative products to attract customers.

The company has understood the potential of gift cards and is all set to tap this market. A recent study shows that approximately 61.0% of gift card recipients spent an average amount of $29 more than the card value. This means additional business for shop owners.

NCR’s strategy is evident from the  innovative products it has introduced in recent times. NCR is targeting retail customers to boost its business volumes, since big ticket corporate deals are a little difficult to win in the current economic environment.

Some of the recent rollouts include the StopLift Checkout Vision System (for making its self-checkout POS more reliable and secure) and the Netkey Endless Aisle kiosk application (to inform customers about product details and their availability within the store).

Prior to that NCR introduced its advanced store POS software, which provides the customer with multiple and flexible buying and returning options and Pulse (a mobile application for storeowners or managers to know the inventory status).

This apart, NCR agreed to provide its Mobile Shopper solution to a Wis.-based grocery chain, Woodman. This mobile solution has particularly benefited retail customers by saving time, which is generally wasted standing in line.

Although competitive forces from companies like Diebold Inc. (DBD) have kept NCR under pressure, winning new retail customers through innovative product introductions is helping it to move ahead. This is helping the company improve its business volume, which has been affected by the recession in Europe and the U.S.

Currently, NCR Corp. has a Zacks Rank #2 (Buy). Investors can also consider other technology stocks such as Symantec Corp. (SYMC) , which carries a Zacks Rank #1 (Strong Buy), and CA Inc. (CA) , which has a Zacks Rank #2 (Buy).

 
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