Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of
audience-based performance advertising and media, has formed the
Advisor Collective, a new strategic advisory community designed to
advance the company’s mission of transforming the AdTech, MarTech
and digital media industry.
Collective members will include industry executives with decades
of leadership experience across AdTech, MarTech, digital marketing,
media, AI, data acquisition and related technologies. Among various
roles, members will provide input on Collective Audience’s full
stack integrated platform and marketing strategy.
This includes guiding and assisting the company to identify and
complete complementary acquisitions that build upon its ecosystem
of integrated technologies and audiences. Member input will also
help Collective Audience extend its reach into key industry
segments and expand its ecosystem.
“Our new Advisor Collective will bring together a community of
industry titans, disruptors, and thought leaders who share our
vision of creating a next generation advertising and media
platform,” stated Collective Audience CEO, Peter Bordes. “They will
function as a ‘think-tank’ or TED Talks group to hyper collaborate
on solving the issues and challenges brands and agencies face in
today’s highly fragmented digital ad and marketing space—from the
death of the cookie to fragmentation between buyers, sellers,
audiences, and walled gardens—all further compounded by lack of
liquidity, innovation and access to audience data.”
The Advisor Collective will address these issues while helping
to accelerate Collective Audience’s penetration of its large and
growing markets, particularly with strategic acquisitions that
bring together previously disparate technologies as building blocks
with uniquely powerful integrations and AI capabilities.
“The launch of Advisor Collective demonstrates our commitment to
do things differently and surround ourselves with the best and
brightest who are aligned with our core collective belief that we
are stronger together rather than in our separate silos. For
companies of today and tomorrow, we see the next step in the
evolution from the advisory board in 1999 and advisor network in
2010 is our Advisor Collective. As a collective, we believe we can
better effect positive change at scale.”
The company plans to announce each new members individually,
highlighting their experience and achievements, and how they will
contribute to the Advisor Collective and the mission of Collective
Audience. The company plans to host its first Advisor Collective
meetings and events beginning early next year.
About Collective AudienceCollective Audience
provides an innovative audience-based performance advertising and
media platform for brands, agencies and publishers. The company has
introduced a new open, interconnected, data driven, digital
advertising and media ecosystem that will uniquely eliminate many
inefficiencies in the digital ad buyer and seller process for
brands, agencies and publishers. It will deliver long sought-after
visibility, complementary technology, and unique audience data that
drives focus on performance, brand reach, traffic and
transactions.
For the AdTech providers and media buyers who come onto
Collective Audience’s platform, they will be able to leverage
audience data as a new asset class, powered by AI as an
intelligence layer to guide decision making.
To learn more, visit collectiveaudience.co.
Important Cautions Regarding Forward-Looking
Statements
This press release includes certain statements that are not
historical facts but are forward-looking statements for purposes of
the safe harbor provisions under the United States Private
Securities Litigation Reform Act of 1995. Forward-looking
statements generally are accompanied by words such as “believe,”
“may,” “will,” “estimate,” “continue,” “anticipate,” “intend,”
“expect,” “should,” “would,” “plan,” “predict,” “potential,”
“seem,” “seek,” “future,” “outlook” and similar expressions that
predict or indicate future events or trends or that are not
statements of historical matters. All statements, other than
statements of present or historical fact included in this press
release, regarding the company’s future financial performance, as
well as the company’s strategy, future operations, estimated
financial position, estimated revenues and losses, projected costs,
prospects, plans and objectives of management are forward-looking
statements. These statements are based on various assumptions,
whether or not identified in this press release, and on the current
expectations of the management of Collective Audience and are not
predictions of actual performance. These forward-looking statements
are provided for illustrative purposes only and are not intended to
serve as, and must not be relied on as, a guarantee, an assurance,
a prediction or a definitive statement of fact or probability.
Actual events and circumstances are difficult or impossible to
predict and will differ from assumptions. Many actual events and
circumstances are beyond the control of Collective Audience.
Potential risks and uncertainties that could cause the actual
results to differ materially from those expressed or implied by
forward-looking statements include, but are not limited to, changes
in domestic and foreign business, market, financial, political and
legal conditions; unanticipated conditions that could adversely
affect the company; the overall level of consumer demand for
Collective Audience’s products/services; general economic
conditions and other factors affecting consumer confidence,
preferences, and behavior; disruption and volatility in the global
currency, capital, and credit markets; the financial strength of
Collective Audience’s customers; Collective Audience’s ability to
implement its business strategy; changes in governmental
regulation, Collective Audience’s exposure to litigation claims and
other loss contingencies; disruptions and other impacts to
Collective Audience’s business, as a result of the COVID-19
pandemic and government actions and restrictive measures
implemented in response; stability of Collective Audience’s
suppliers, as well as consumer demand for its products, in light of
disease epidemics and health-related concerns such as the COVID-19
pandemic; the impact that global climate change trends may have on
Collective Audience and its suppliers and customers; Collective
Audience’s ability to protect patents, trademarks and other
intellectual property rights; any breaches of, or interruptions in,
Collective Audience’s information systems; changes in tax laws and
liabilities, legal, regulatory, political and economic risks. More
information on potential factors that could affect Collective
Audience’s financial results is included from time to time in
Collective Audience’s public reports filed with the SEC. If any of
these risks materialize or Collective Audience’s assumptions prove
incorrect, actual results could differ materially from the results
implied by these forward-looking statements. There may be
additional risks that Collective Audience presently knows, or that
Collective Audience currently believes are immaterial, that could
also cause actual results to differ from those contained in the
forward-looking statements. In addition, forward-looking statements
reflect Collective Audience’s expectations, plans or forecasts of
future events and views as of the date of this press release.
Nothing in this press release should be regarded as a
representation by any person that the forward-looking statements
set forth herein will be achieved or that any of the contemplated
results of such forward-looking statements will be achieved.
Collective Audience anticipates that subsequent events and
developments will cause their assessments to change. However, while
Collective Audience may elect to update these forward-looking
statements at some point in the future, Collective Audience
specifically disclaims any obligation to do so, except as required
by law. These forward-looking statements should not be relied upon
as representing Collective Audience‘s assessments as of any date
subsequent to the date of this press release. Accordingly, undue
reliance should not be placed upon the forward-looking
statements.
Company Contact:
Peter Bordes, CEO Collective Audience, Inc.Email contact
Investor Contact:Ron Both or Grant StudeCMA
Investor RelationsTel (949) 432-7566Email contact
Media Contact:Tim RandallCMA Media Relations
Tel (949) 432-7572Email contact
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