Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of
audience-based performance advertising and media, has appointed
digital marketing industry veteran, Christopher Andrews, as chief
operating officer.
Andrews brings to Collective Audience more than 21 years of
business leadership experience, along with an exceptional talent
for unlocking revenue opportunities and helping companies build
world class IT and technology operations.
As a former Ogilvy Health and WPP chief technology and
information officer, he also brings to Collective Audience an
extensive record of achievement, including being part of the team
that grew Ogilvy Health from $100 million to $700 million in
revenues through technological innovation, unique client solutions,
well-targeted tech stacks and efficient data management
platforms.
“We welcome Chris’ know-how and deep experience in digital
marketing, including the integration of technology, operational
process, people and data that has driven profitable growth and
positioned companies for long-term success,” stated company CEO,
Peter Bordes. “His CIO and CTO experience, including managing WPP’s
320-member global team and growing its business, makes him a
perfect fit for our vision and mission. We look forward to his
contributions as Collective Audience builds a full stack integrated
platform for audience-based performance advertising and media.”
Andrews also previously served as chief digital officer and COO
of MediaJel, where he transformed its operations into a scalable
digital marketing solution for regulated industries.
Commented Andrews: “I joined Collective Audience because I
recognized it has a unique opportunity to disrupt the world of
performance digital advertising by harnessing the collective
intelligence of people, technology and audience data. Publishers
and brands of all sizes will finally have a modern end-to-end
solution to grow their audiences. They will be able to develop
their audience data assets without wasting time and money on
ineffective digital advertising or the wrong audience, or struggle
with disparate siloed solutions and walled gardens. Collective
Audience will provide a singular yet fully comprehensive modular
platform that is built for today and tomorrow versus legacy
systems.”
Andrews earlier served as the chief digital officer of Kubient,
a cloud-based software platform for digital advertising, where he
helped build and patent the industry’s first real-time bidding
digital out-of-home (DOOH) advertising solution that connects DOOH
screens into the digital marketing ecosystem. This technology
enables marketers and owners to increase audience reach, enhance
access efficiency and maximize inventory fill rates.
Andrews also earlier served on the board of TenFour, a Network
as a Service (NaaS) provider, until it was acquired by Acuative in
March of 2022.
He is the founder and CEO of D&B Labs, where he has helped
technology start-ups advance their go-to-market strategies and
operational processes, enabling them to scale. He holds a Bachelor
of Science in mechanical engineering and MBA from New Jersey
Institute of Technology.
About Collective AudienceCollective Audience
provides an innovative audience-based performance advertising and
media platform for brands, agencies and publishers. The company has
introduced a new open, interconnected, data driven, digital
advertising and media ecosystem that will uniquely eliminate many
inefficiencies in the digital ad buyer and seller process for
brands, agencies and publishers. It will deliver long sought-after
visibility, complementary technology, and unique audience data that
drives focus on performance, brand reach, traffic and
transactions.
For the AdTech providers and media buyers who come onto
Collective Audience’s platform, they will be able to leverage
audience data as a new asset class, powered by AI as an
intelligence layer to guide decision making.
To learn more, visit collectiveaudience.co.
Important Cautions Regarding Forward-Looking
Statements
This press release includes certain statements that are not
historical facts but are forward-looking statements for purposes of
the safe harbor provisions under the United States Private
Securities Litigation Reform Act of 1995. Forward-looking
statements generally are accompanied by words such as “believe,”
“may,” “will,” “estimate,” “continue,” “anticipate,” “intend,”
“expect,” “should,” “would,” “plan,” “predict,” “potential,”
“seem,” “seek,” “future,” “outlook” and similar expressions that
predict or indicate future events or trends or that are not
statements of historical matters. All statements, other than
statements of present or historical fact included in this press
release, regarding the company’s future financial performance, as
well as the company’s strategy, future operations, estimated
financial position, estimated revenues and losses, projected costs,
prospects, plans and objectives of management are forward-looking
statements. These statements are based on various assumptions,
whether or not identified in this press release, and on the current
expectations of the management of Collective Audience and are not
predictions of actual performance. These forward-looking statements
are provided for illustrative purposes only and are not intended to
serve as, and must not be relied on as, a guarantee, an assurance,
a prediction or a definitive statement of fact or probability.
Actual events and circumstances are difficult or impossible to
predict and will differ from assumptions. Many actual events and
circumstances are beyond the control of Collective Audience.
Potential risks and uncertainties that could cause the actual
results to differ materially from those expressed or implied by
forward-looking statements include, but are not limited to, changes
in domestic and foreign business, market, financial, political and
legal conditions; unanticipated conditions that could adversely
affect the company; the overall level of consumer demand for
Collective Audience’s products/services; general economic
conditions and other factors affecting consumer confidence,
preferences, and behavior; disruption and volatility in the global
currency, capital, and credit markets; the financial strength of
Collective Audience’s customers; Collective Audience’s ability to
implement its business strategy; changes in governmental
regulation, Collective Audience’s exposure to litigation claims and
other loss contingencies; disruptions and other impacts to
Collective Audience’s business, as a result of the COVID-19
pandemic and government actions and restrictive measures
implemented in response; stability of Collective Audience’s
suppliers, as well as consumer demand for its products, in light of
disease epidemics and health-related concerns such as the COVID-19
pandemic; the impact that global climate change trends may have on
Collective Audience and its suppliers and customers; Collective
Audience’s ability to protect patents, trademarks and other
intellectual property rights; any breaches of, or interruptions in,
Collective Audience’s information systems; changes in tax laws and
liabilities, legal, regulatory, political and economic risks. More
information on potential factors that could affect Collective
Audience’s financial results is included from time to time in
Collective Audience’s public reports filed with the SEC. If any of
these risks materialize or Collective Audience’s assumptions prove
incorrect, actual results could differ materially from the results
implied by these forward-looking statements. There may be
additional risks that Collective Audience presently knows, or that
Collective Audience currently believes are immaterial, that could
also cause actual results to differ from those contained in the
forward-looking statements. In addition, forward-looking statements
reflect Collective Audience’s expectations, plans or forecasts of
future events and views as of the date of this press release.
Nothing in this press release should be regarded as a
representation by any person that the forward-looking statements
set forth herein will be achieved or that any of the contemplated
results of such forward-looking statements will be achieved.
Collective Audience anticipates that subsequent events and
developments will cause their assessments to change. However, while
Collective Audience may elect to update these forward-looking
statements at some point in the future, Collective Audience
specifically disclaims any obligation to do so, except as required
by law. These forward-looking statements should not be relied upon
as representing Collective Audience’s assessments as of any date
subsequent to the date of this press release. Accordingly, undue
reliance should not be placed upon the forward-looking
statements.
Company Contact:
Peter Bordes, CEO Collective Audience, Inc.Email contact
Investor Contact:Ron BothCMA Investor
RelationsTel (949) 432-7566Email contact
Media Contact:Tim RandallCMA Media Relations
Tel (949) 432-7572Email contact
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