Color Kinetics Illuminates 'Store of the Future' for National Retail Federation
15 Gennaio 2007 - 2:00PM
PR Newswire (US)
NRF endorsement supports the versatile uses of LED technology in
retail environments NEW YORK, Jan. 15 /PRNewswire-FirstCall/ --
National Retail Federation Convention & Expo -- Color Kinetics
Incorporated (NASDAQ:CLRK), a leading innovator of LED lighting
systems and technologies, announced today the exclusive selection
of its LED systems to bring dynamic, customizable effects to the
X07 Store of the Future -- an 11,000 square foot exhibit at the
96th annual National Retail Federation (NRF) Convention & Expo.
X07 is intended to showcase the look of future retail spaces while
promoting "green" design practices, such as the use of
energy-efficient lighting. According to the U.S. Department of
Energy, lighting accounts for 59% of total electricity use in
retail and service buildings.* X07's creator and architect Richard
R. Russo, President and CEO of Hybridia Design chose a combination
of Color Kinetics' white and RGB lighting systems to demonstrate
how LED technology can meet the decorative and functional lighting
needs of retailers who seek innovative ways to distinguish their
spaces while mitigating energy costs. "We knew from the start that
LEDs should be a prominent part of the X07 exhibit, and Color
Kinetics was a natural choice to bring our design concept to life,"
said Russo. "Our demonstration this year reflects 'green'
technologies, and Color Kinetics' LED-based fixtures perfectly
support that objective while also giving us tremendous flexibility
for visual effects." "We are thrilled with the striking effects
that the LED-illuminated exhibit has created. We believe our
attendees will use the exhibit to view the multitude of looks that
LED-based lighting can create, but also to learn more about the
impact that it can have within their own stores," said Susan
Newman, Vice President of Conferences, NRF. "In addition to its
many existing retail installations, Color Kinetics should find
growing opportunities for its technology within the retail segment.
We hope that the adoption of LED lighting will continue to grow as
more and more retailers are educated on its benefits." NRF
represents an industry with more than 1.6 million U.S. retail
establishments and 2005 sales of $4.4 trillion. As the industry
umbrella group, NRF also represents more than 100 state, national
and international retail associations. As such, its choice of LED
technology to illuminate the X07 Store of the Future signals an
accelerating awareness of the technology's advantages among
retailers. According to a Color Kinetics study, retail lighting has
an influence on buying behavior and satisfaction ratings of
shoppers. Over 400 shoppers were surveyed, and the results showed
that color lighting applications can effectively increase foot
traffic and stopping power of the storefront area. In addition,
surveyed shoppers cited an increase in mood and quality of time
spent in the store when color lighting was applied. Color Kinetics'
flagship Chromacore(R) technology makes it possible to generate
millions of colors and color-changing effects without the use of
gels or filters as required with conventional light sources. Beyond
the use of color, this same technology allows certain Color
Kinetics fixtures to produce variable shades of white light to
properly accentuate merchandise and displays without the need to
re- lamp. In addition to their aesthetic versatility, Color
Kinetics' systems provide a host of practical benefits for retail
environments. Compared to their incandescent or halogen
counterparts, they boast energy efficiency, long source life,
durability, and lack of radiated heat and UV emission. They are
therefore well suited for areas where conventional light sources
are impractical, such as tight or heat-sensitive spaces, and where
frequent maintenance or lamp replacement are undesirable. Unlike
compact fluorescent sources, certain LED-based fixtures can produce
millions of colors and others produce variable shades of white
light. LED light sources contain no mercury and can offer a higher
quality of light output, as measured by the industry's color
rendering index. Furthermore, the directional nature of LED sources
increases the efficiency of the system itself by minimizing light
losses within the fixture. About Color Kinetics Color Kinetics
Incorporated (NASDAQ:CLRK) transforms environments through new,
dynamic uses of light. Its award-winning lighting systems and
technologies apply the benefits of LEDs as a highly efficient, long
lasting, environmentally friendly, and inherently digital source of
illumination -- reinventing light itself as a highly controllable
medium. Color Kinetics also enables widespread adoption of LED
lighting through OEM and licensing partnerships in diverse markets.
The company is headquartered in Boston, MA with offices in the UK,
China, and Japan. More information is available at
http://www.colorkinetics.com/. *U.S. Department of Energy, Energy
Information Administration, 1995 Commercial Buildings Energy
Consumption Survey Chromacore, Color Kinetics and the Color
Kinetics logo are registered trademarks of Color Kinetics
Incorporated. All other trademarks mentioned are the property of
their respective owners. "Safe Harbor" Statement under the Private
Securities Litigation Reform Act of 1995: Statements in this press
release regarding Color Kinetics Incorporated's business that are
not historical facts are "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995.
Readers are cautioned that these statements involve risks and
uncertainties, are only predictions and may differ materially from
actual future events and results. For a discussion of such risks
and uncertainties, see "Risk Factors" in the Company's Annual
Report on Form 10-K for the Twelve Months Ended December 31, 2005,
File Number 000-50798, and most recent 10-Q, each as filed with the
Securities and Exchange Commission. DATASOURCE: Color Kinetics
Incorporated CONTACT: Jill Klingler, +1-617-701-2277, or , or
Investors, Justine Alonzo, +1-617-701-2272, or , both of Color
Kinetics Web site: http://www.colorkinetics.com/
http://nrf.a2zinc.net/annual07/public/enter.aspx Company News
On-Call: http://www.prnewswire.com/comp/638762.html
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